VERONA, N.J., Apr 4, 2001 (BUSINESS WIRE) -- SurveyUSA, the nation's largest media pollster, is teaming with WBBM-TV to offer Chicago residents exclusive, scientific opinion research, SurveyUSA President Fred Bierman announced today.

Thanks to this partnership, SurveyUSA is now operating under exclusive, long- term contract in all ten of the nation's top television markets.

"More than five million Americans a week now see results of SurveyUSA research on their local TV news," Bierman says.

The announcement comes amid tightening client budgets and an unstable economy, but is no surprise to insiders. That's because, says Bierman, "SurveyUSA opinion research is clearly an investment in higher ratings and stronger ad revenue."

"We've successfully made the case that SurveyUSA is not an expense," he adds. "All of our clients grasp how the service pays for itself after the first several times you use it."

SurveyUSA revolutionized the public opinion polling industry in 1995 when it began offering clients unlimited true random- sample, projectable opinion research for a flat fee. Media clients under long-term exclusive contract may take as many or as few research studies as they wish, with no additional charges. This includes on-air polls for news, along with private market research studies for sales managers, promotion managers and general managers .

SurveyUSA's clients include, ranked by market size:

( 1)   New York                WABC-TV   (ABC)
( 2)   Los Angeles             KABC-TV   (ABC)
( 3)   Chicago                 WBBM-TV   (CBS)
( 4)   Philadelphia            KYW-TV    (CBS)
( 5)   San Francisco           KPIX-TV   (CBS)
( 6)   Boston                  WBZ-TV    (CBS)
( 7)   Dallas - Fort Worth     WFAA-TV   (ABC)
( 8)   Washington, DC          WJLA-TV   (ABC)
( 9)   Detroit                 WDIV-TV   (NBC)
(10)   Atlanta                 WGCL-TV   (CBS)
(11)   Houston                 KPRC-TV   (NBC)
(12)   Seattle - Tacoma        KING-TV   (NBC)
(14)   Tampa - St. Petersburg  WFLA-TV   (NBC)
(16)   Miami                   WPLG-TV   (ABC)
(17)   Phoenix                 KNXV-TV   (ABC)
(18)   Denver                  KUSA-TV   (NBC)
(19)   Sacramento              KXTV-TV   (ABC)
(20)   Pittsburgh              KDKA-TV   (CBS)
(21)   Orlando                 WKMG-TV   (CBS)
(23)   Portland, OR            KATU-TV   (ABC)
(24)   Baltimore               WMAR-TV   (ABC)
(25)   San Diego               KGTV-TV   (ABC)
(26)   Indianapolis            WTHR-TV   (NBC)
(27)   Hartford - New Haven    WVIT-TV   (NBC)
(28)   Charlotte               WBTV-TV   (CBS)
(29)   Raleigh - Durham        WTVD-TV   (ABC)
(32)   Cincinnati              WCPO-TV   (ABC)
(34)   Columbus                WSYX-TV   (ABC)
(36)   Salt Lake City          KSL-TV    (NBC)
(37)   San Antonio             KSAT-TV   (ABC)
(38)   Grand Rapids            WZZM-TV   (ABC)
(43)   West Palm Beach         WPTV-TV   (NBC)
(45)   Oklahoma City           KFOR-TV   (NBC)
(49)   Providence              WLNE-TV   (ABC)
(51)   Las Vegas               KVBC-TV   (NBC)
(56)   Albany                  WRGB-TV   (CBS)
(58)   Austin                  KVUE-TV   (ABC)
(60)   Richmond                WWBT-TV   (NBC)
(70)   Des Moines              WHO-TV    (NBC)

SurveyUSA's client roster now encompasses 18 of the top 20 markets, and 26 of the top 30. 57 percent of Americans now live in a part of the U.S. where they can watch SurveyUSA results on television.

For more information, contact SurveyUSA @ 800-685-8500 x 525.

Download a pdf version of this press release at http://www.surveyusa.com/topten.pdf