Here Are The Results of SurveyUSA News Poll #10472

Geography Surveyed: Missouri Portion of St. Louis DMA
Data Collected: 10/11/2006
Release Date: 10/11/2006 10:10 PM ET
Sponsor: KSDK-TV St. Louis

McCaskill is Winner of 10/11/06 Missouri Senate Debate: Democratic challenger Claire McCaskill won tonight's debate against Republican incumbent Jim Talent, according to a SurveyUSA poll of 572 debate watchers, interviewed at the conclusion of the debate exclusively for KSDK-TV St. Louis. Of those who watched the debate, 54% say McCaskill won; 32% say Talent won; 14% say there was no clear winner.

Methodology: On 10/10/06, SurveyUSA called into the Missouri portion of the St. Louis TV viewing area to ask residents if on 10/11/06 they planned to watch live televised debate between candidates for U.S. Senate. Respondents who said they did plan to watch debate were asked if SurveyUSA could recontact them at the conclusion of the debate. Debate ended at 9 pm CT. Interviews with 572 pre-recruited debate watchers were completed by 9:15 pm CT. The Missouri portion of the St. Louis television viewing area consists of 16 counties.

Note well: This debate was not broadcast "live" statewide. It was broadcast in the St. Louis TV viewing area. This survey was not conducted statewide; it was conducted in the Missouri portion of the St. Louis viewing area.

1
  Asked of 572 who watched debate
  Credibility Interval for this question = ± 4.2 percentage points.

Who do you think won the debate? Jim Talent? Claire McCaskill? Or was there no clear winner?

32% Talent
54% McCaskill
14% No Clear Winner
0% Not Sure

2
  Asked of 572 who watched debate
  Credibility Interval for this question = ± 4.2 percentage points.

Did the debate give you a more favorable opinion of Jim Talent? A less favorable opinion? Or did it not change your opinion of him either way?

30% More Favorable
41% Less Favorable
28% Did Not Change Opinion
0% Not Sure

3
  Asked of 572 who watched debate
  Credibility Interval for this question = ± 4.1 percentage points.

Did the debate give you a more favorable opinion of Claire McCaskill? A less favorable opinion? Or did it not change your opinion of her either way?

58% More Favorable
25% Less Favorable
16% Did Not Change Opinion
0% Not Sure

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