| Results of SurveyUSA News Poll #19356 |
| 1 | Are you the parent of a school-aged child? |
| 800 Adults | All | Gender | Age | Race | ||||||
| Margin of Sampling Error: ± 3.4% | Male | Female | 18-34 | 35-54 | 55+ | White | Black | Hispanic | Other | |
| Yes | 39% | 34% | 43% | 38% | 59% | 9% | 31% | ** | 50% | 32% |
| No | 61% | 66% | 57% | 62% | 41% | 91% | 69% | ** | 50% | 68% |
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
| Composition of Adults | 100% | 50% | 50% | 37% | 39% | 25% | 47% | 4% | 40% | 8% |
| 2 | How far ahead do you usually do your back-to-school shopping? A month before school starts? A couple weeks before school starts? The week before? Or at the last minute? |
| 310 Parents | All | Gender | Age | Race | ||||||
| Margin of Sampling Error: ± 5.7% | Male | Female | 18-34 | 35-54 | 55+ | White | Black | Hispanic | Other | |
| Month Before | 33% | 35% | 32% | 45% | 25% | 44% | 23% | ** | 41% | 30% |
| Couple Weeks Before | 46% | 43% | 48% | 36% | 53% | 28% | 49% | ** | 43% | 41% |
| Week Before | 13% | 9% | 16% | 15% | 12% | 10% | 19% | ** | 10% | 10% |
| Last Minute | 7% | 11% | 4% | 4% | 9% | 5% | 7% | ** | 6% | 19% |
| Not Sure | 1% | 1% | 0% | 0% | 0% | 12% | 2% | ** | 0% | 0% |
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
| Composition of Parents | 100% | 44% | 56% | 36% | 58% | 6% | 38% | 3% | 52% | 7% |
| 3 | Have you started shopping for back to school items? |
| 310 Parents | All | Gender | Age | Race | ||||||
| Margin of Sampling Error: ± 4.9% | Male | Female | 18-34 | 35-54 | 55+ | White | Black | Hispanic | Other | |
| Yes | 25% | 27% | 23% | 27% | 23% | 24% | 27% | ** | 20% | 46% |
| No | 75% | 73% | 77% | 73% | 77% | 74% | 73% | ** | 80% | 52% |
| Not Sure | 0% | 0% | 0% | 0% | 0% | 3% | 0% | ** | 0% | 2% |
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
| Composition of Parents | 100% | 44% | 56% | 36% | 58% | 6% | 38% | 3% | 52% | 7% |
| 4 | About how much money do you think you will end up having to spend on back to school clothes this year? |
| 310 Parents | All | Gender | Age | Race | ||||||
| Margin of Sampling Error: ± 5.7% | Male | Female | 18-34 | 35-54 | 55+ | White | Black | Hispanic | Other | |
| Less Than $50 | 7% | 13% | 3% | 2% | 10% | 16% | 10% | ** | 5% | 10% |
| $50 And $100 | 14% | 16% | 13% | 15% | 13% | 15% | 19% | ** | 13% | 4% |
| $100 And $200 | 29% | 18% | 37% | 29% | 27% | 46% | 37% | ** | 19% | 59% |
| $200 And $300 | 27% | 27% | 27% | 38% | 22% | 10% | 18% | ** | 35% | 0% |
| More Than $300 | 22% | 26% | 19% | 16% | 27% | 10% | 14% | ** | 26% | 27% |
| Not Sure | 1% | 0% | 2% | 0% | 1% | 3% | 0% | ** | 2% | 0% |
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
| Composition of Parents | 100% | 44% | 56% | 36% | 58% | 6% | 38% | 3% | 52% | 7% |
| 5 | About how much money do you think you will end up having spent this year on back-to-school supplies? |
| 310 Parents | All | Gender | Age | Race | ||||||
| Margin of Sampling Error: ± 5.7% | Male | Female | 18-34 | 35-54 | 55+ | White | Black | Hispanic | Other | |
| Less Than $50 | 26% | 19% | 32% | 26% | 25% | 41% | 36% | ** | 23% | 2% |
| $50 And $100 | 37% | 42% | 32% | 48% | 30% | 33% | 27% | ** | 43% | 52% |
| $100 And $200 | 23% | 22% | 23% | 17% | 27% | 12% | 25% | ** | 20% | 19% |
| $200 And $300 | 5% | 3% | 6% | 3% | 6% | 0% | 2% | ** | 6% | 14% |
| More Than $300 | 10% | 14% | 7% | 6% | 12% | 11% | 10% | ** | 8% | 12% |
| Not Sure | 0% | 0% | 0% | 0% | 0% | 3% | 0% | ** | 0% | 0% |
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
| Composition of Parents | 100% | 44% | 56% | 36% | 58% | 6% | 38% | 3% | 52% | 7% |