Results of SurveyUSA News Poll #12152
 
What is Fallout in Florida from Mitt Romney Interview on 60 Minutes? SurveyUSA polled in four early primary states today Monday 5/14/07 to measure reaction to Republican Presidential Candidate Mitt Romney's sit down with 60 Minutes' Mike Wallace last night Sunday 5/13/07. Separate statewide surveys were conducted in Iowa, New Hampshire, South Carolina and Florida. How to Interpret these Results? A majority who watch any interview often have made-up their mind about the topic in advance. In this case, 48% of Florida viewers said they had not planned to vote for Romney before the interview, and after watching 60 Minutes, they still do not plan to vote for Romney. 14% of FL viewers said they had planned to vote for Romney, and after watching 60 Minutes, they still plan to vote for Romney. Of those in FL who changed their mind as a result of the 60 Minutes interview: 18% said they had not planned to vote for Romney before the interview, but now they do plan to vote for Romney. 4% in FL said they had planned to vote for Romney before the interview, but no longer. Doing the math: Romney appears to have helped himself, converting 14 percentage point more FL viewers to his cause than the number of FL viewers he alienated. In particular, there is learning in FL among those viewers who identify themselves as Republican and Pro-Life.
 
Filtering: 1,400 state of Florida adults were interviewed. Of them, 212 watched 60 Minutes last night. Questions about Romney were asked only of those who watched 60 Minutes interview. Results of the other statewide SurveyUSA post 60-Minutes polls are posted here.
 
Caution: The people who watch a TV interview may or may not be representative of the entire adult population, and should not be expected to mirror the population of likely voters in any particular primary. Further caution: There are too few Mormons in this FL sample to draw any conclusions about Mormoms. To draw conclusions about Mormons, study the results of this poll when it is fielded in Utah later today, 5/14/07. Those results will be posted to the SurveyUSA website by day's end.
 
1Did you watch the interview with Mitt Romney on the TV show 60 minutes last night?
1400 AdultsAllGenderAgeRaceReligionParty AffiliationIdeologyAbortion2004 VoteRegion
Margin of Sampling Error: ± 1.9%MaleFemale18-3435-5455+WhiteBlackHispanicOtherProtestaCatholicMormonOther ChJewishMuslimOther ReNo ReligRepublicDemocratIndependConservaModerateLiberalPro-lifePro-choiBushKerryNE FLSE FLRest of
Yes15%18%12%8%13%23%18%11%8%**100%100%**100%100%****100%100%100%100%100%100%100%100%100%100%100%17%15%14%
No84%81%87%92%87%76%82%87%91%**------------------83%85%85%
Not Sure1%0%1%1%0%1%0%2%1%**------------------1%0%1%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Adults100%48%52%28%37%35%68%12%16%3%41%26%1%14%6%2%1%10%45%33%21%31%38%17%38%58%48%39%25%35%40%
 
 
2Is your impression of Romney favorable, unfavorable, neutral, or do you have no impression of Romney one way or the other?
212 Who Watched InterviewAllGenderAgeRaceReligionParty AffiliationIdeologyAbortion2004 VoteRegion
Margin of Sampling Error: ± 6.9%MaleFemale18-3435-5455+WhiteBlackHispanicOtherProtestaCatholicMormonOther ChJewishMuslimOther ReNo ReligRepublicDemocratIndependConservaModerateLiberalPro-lifePro-choiBushKerryNE FLSE FLRest of
Favorable45%49%39%32%49%46%47%44%26%**54%43%**37%28%****37%64%27%33%72%37%22%56%40%66%26%54%34%48%
Unfavorable23%25%20%29%31%17%24%42%0%**25%15%**23%28%****36%10%41%23%12%24%50%22%25%12%42%26%32%13%
Neutral25%21%31%18%15%33%23%9%52%**16%38%**15%44%****21%23%27%24%11%35%22%16%31%22%26%16%25%32%
No Impression7%5%10%21%5%5%6%5%22%**4%4%**25%0%****6%3%5%20%4%4%6%7%5%1%6%4%10%7%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Who Watched Interview100%58%42%14%32%54%81%9%8%1%41%26%1%14%6%2%1%10%45%33%21%31%38%17%38%58%48%39%28%35%37%
 
 
3Which of the following four statements best describes you: One: I was NOT going to vote for Romney and I'm still NOT going to vote for Romney. Two: I was going to vote for Romney and I'm still going to vote for Romney. Three: I was NOT going to vote for Romney, but now I AM going to vote for Romney. Four: I was going to vote for Romney, but now I am NOT going to vote for Romney.
212 Who Watched InterviewAllGenderAgeRaceReligionParty AffiliationIdeologyAbortion2004 VoteRegion
Margin of Sampling Error: ± 6.9%MaleFemale18-3435-5455+WhiteBlackHispanicOtherProtestaCatholicMormonOther ChJewishMuslimOther ReNo ReligRepublicDemocratIndependConservaModerateLiberalPro-lifePro-choiBushKerryNE FLSE FLRest of
Never Romney48%49%47%48%44%50%47%63%38%**42%48%**63%60%****47%29%70%56%31%44%75%41%50%25%67%43%53%46%
Always Romney14%13%15%24%11%13%14%12%24%**21%11%**12%5%****7%23%8%5%32%3%8%20%11%25%7%13%10%19%
Newly Converted To Romney18%22%14%19%20%17%20%25%2%**23%19%**13%11%****12%25%9%16%23%22%2%23%16%27%6%23%15%18%
Newly Turned Off By Romney4%4%4%9%5%3%5%0%0%**5%1%**3%4%****14%3%3%7%2%7%3%6%4%4%6%9%2%3%
Not Sure15%12%20%0%19%17%14%0%37%**9%21%**9%19%****21%19%10%16%12%23%12%11%20%19%14%11%20%14%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Who Watched Interview100%58%42%14%32%54%81%9%8%1%41%26%1%14%6%2%1%10%45%33%21%31%38%17%38%58%48%39%28%35%37%
 
 
** Too few respondents of this type were interviewed for this data to be meaningful.