Results of SurveyUSA News Poll #12150
 
What is Fallout in South Carolina from Mitt Romney Interview on 60 Minutes? SurveyUSA polled in four early primary states today Monday 5/14/07 to measure reaction to Republican Presidential Candidate Mitt Romney's sit down with 60 Minutes' Mike Wallace last night Sunday 5/13/07. Interviews were conducted in Iowa, New Hampshire, South Carolina and Florida. How to Interpret these Results? A majority who watch any interview often have made-up their mind about the topic in advance. In this case, 52% of South Carolina viewers said they had not planned to vote for Romney before the interview, and after watching 60 Minutes, they still are not planning to vote for Romney. 15% of SC viewers said they had planned to vote for Romney, and after watching 60 Minutes, they still plan to vote for Romney. Of those in SC who changed their mind as a result of the 60 Minutes interview: 17% said they had not planned to vote for Romney before the interview, but now they do plan to vote for Romney. 5% in SC said they had planned to vote for Romney before the interview, but no longer. Doing the math: Romney appears to have helped himself, converting 12 percentage points more SC viewers to his cause than the number of SC viewers he alienated. In particular, there is learning in SC among those viewers who identify themselves as Conservatives, those who are Pro-Life and those who live in Eastern SC.
 
Filtering: 1,400 state of South Caroline adults were interviewed. Of them, 219 watched 60 Minutes last night. Questions about Romney were asked only of those who watched 60 Minutes interview. Results of the other statewide SurveyUSA post 60-Minutes polls are posted here.
 
Caution: The people who watch a TV interview may or may not be representative of the entire adult population, and should not be expected to mirror the population of likely voters in any particular primary. Further caution: There are too few Mormons in this SC sample to draw any conclusions about Mormoms. To draw conclusions about Mormons, study the results of this poll when it is fielded in Utah later today, 5/14/07. Those results will be posted to the SurveyUSA website by day's end.
 
1Did you watch the interview with Mitt Romney on the TV show 60 minutes last night?
1400 AdultsAllGenderAgeRaceReligionParty AffiliationIdeologyAbortion2004 VoteRegion
Margin of Sampling Error: ± 2%MaleFemale18-3435-5455+WhiteBlackHispanicOtherProtestaCatholicMormonOther ChJewishMuslimOther ReNo ReligRepublicDemocratIndependConservaModerateLiberalPro-lifePro-choiBushKerryWestern Central Eastern
Yes16%19%13%10%17%20%15%16%****100%100%**100%******100%100%100%100%100%100%100%100%100%100%100%14%16%17%
No83%81%86%89%83%78%85%82%****------------------86%83%82%
Not Sure1%1%1%1%0%2%0%1%****------------------0%1%1%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Adults100%48%52%32%39%29%69%27%2%2%50%9%2%26%2%0%5%6%35%42%21%38%29%18%40%55%43%41%32%34%34%
 
 
2Is your impression of Romney favorable, unfavorable, neutral, or do you have no impression of Romney one way or the other?
219 Who Watched InterviewAllGenderAgeRaceReligionParty AffiliationIdeologyAbortion2004 VoteRegion
Margin of Sampling Error: ± 6.8%MaleFemale18-3435-5455+WhiteBlackHispanicOtherProtestaCatholicMormonOther ChJewishMuslimOther ReNo ReligRepublicDemocratIndependConservaModerateLiberalPro-lifePro-choiBushKerryWestern Central Eastern
Favorable48%49%47%43%41%60%47%47%****60%51%**36%******7%58%35%60%61%46%34%66%35%69%28%38%42%63%
Unfavorable23%24%23%30%26%17%25%22%****18%26%**24%******65%17%27%29%15%30%31%9%34%11%38%30%25%17%
Neutral21%21%22%21%25%18%23%19%****17%16%**29%******23%18%29%11%16%21%30%16%25%15%29%28%22%15%
No Impression7%5%9%6%9%5%5%13%****5%7%**11%******5%7%9%0%9%3%6%9%6%5%5%4%12%4%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Who Watched Interview100%57%43%21%42%37%66%28%5%1%50%9%2%26%2%0%5%6%35%42%21%38%29%18%40%55%43%41%28%36%37%
 
 
3Which of the following four statements best describes you: One: I was NOT going to vote for Romney and I'm still NOT going to vote for Romney. Two: I was going to vote for Romney and I'm still going to vote for Romney. Three: I was NOT going to vote for Romney, but now I AM going to vote for Romney. Four: I was going to vote for Romney, but now I am NOT going to vote for Romney.
219 Who Watched InterviewAllGenderAgeRaceReligionParty AffiliationIdeologyAbortion2004 VoteRegion
Margin of Sampling Error: ± 6.8%MaleFemale18-3435-5455+WhiteBlackHispanicOtherProtestaCatholicMormonOther ChJewishMuslimOther ReNo ReligRepublicDemocratIndependConservaModerateLiberalPro-lifePro-choiBushKerryWestern Central Eastern
Never Romney52%54%50%68%55%39%50%64%****40%66%**62%******78%40%68%40%37%54%73%36%66%31%70%59%62%37%
Always Romney15%12%20%9%10%25%14%20%****14%19%**17%******11%25%9%11%16%15%17%22%8%18%8%13%16%16%
Newly Converted To Romney17%22%12%21%20%13%18%5%****27%15%**10%******0%18%7%37%31%10%4%30%10%35%5%10%6%35%
Newly Turned Off By Romney5%3%7%2%4%7%3%9%****2%0%**7%******9%2%9%2%6%5%2%2%8%1%9%4%6%4%
Not Sure10%10%11%0%11%16%15%1%****17%0%**4%******3%14%7%10%10%16%4%10%9%16%7%14%11%7%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Who Watched Interview100%57%43%21%42%37%66%28%5%1%50%9%2%26%2%0%5%6%35%42%21%38%29%18%40%55%43%41%28%36%37%
 
 
** Too few respondents of this type were interviewed for this data to be meaningful.