Results of SurveyUSA Mkt Research Study #20182
 
Parents With Children at Home Weigh-In -- Here's What Contributes to Violence in the United States:

Common Sense Media and the Center for American Progress commissioned SurveyUSA to conduct a nationwide survey of parents who have a child under age 18 living at home. 1,050 parents were interviewed 01/04/13 and 01/05/13. Results:

* 89% of parents nationwide say violence in today's video games is a problem.
* 75% of parents say shielding children from violence is difficult.

All parents were shown video of an advertisement for the video game "Hitman: Absolution." 84% say the advertisement is inappropriate to show on TV at a time when children are watching.

Parents were also shown a video of an advertisement for the movie "Gangster Squad." 63% of parents say the advertisement is inappropriate to show on TV at a time when children are watching.

* 93% of parents nationwide say lack of supervision for children contributes to violence.
* 92% of parents nationwide say bullying contributes to violence.
* 86% of parents nationwide say crime in day-to-day life contributes.
* 77% of of parents nationwide say violence in TV and movies contributes.
* 75% of parents nationwide say easy access to guns contributes.
* 75% of parents nationwide say violence in video games contributes.
* 64% say violent toys contribute.

Respondents for this survey randomly chosen by United Sample. Parents needed to be able to view video on a computer, tablet or smartphone to be eligible to participate.

 
1For each of the following items, please tell us whether or not it contributes to violence in the United States: Bullying.
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 1.7%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Does92%89%95%89%89%94%100%89%96%94%92%84%94%92%95%91%91%94%90%88%94%93%91%90%94%90%93%92%87%94%96%88%
Does Not5%6%3%6%6%4%0%6%3%3%5%11%3%5%2%7%5%4%4%7%3%6%3%7%3%4%5%5%8%3%2%7%
Not Sure3%5%2%5%5%2%0%5%1%3%3%5%3%4%4%2%4%2%6%5%3%1%6%3%3%6%2%4%5%3%2%5%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
2Easy access to guns.
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 2.7%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Does75%72%78%71%69%75%100%70%84%73%90%72%82%83%76%34%55%89%70%58%81%81%77%69%79%75%74%77%78%67%84%66%
Does Not18%23%13%21%25%16%0%23%10%19%7%26%7%12%19%49%31%8%23%32%12%17%16%23%15%15%21%17%16%25%10%26%
Not Sure7%5%8%7%7%9%0%7%6%8%3%2%12%5%5%17%13%3%7%10%7%2%7%8%6%10%5%6%6%7%6%7%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
3Violence in TV and movies.
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 2.6%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Does77%69%84%70%73%77%100%71%85%76%82%76%82%77%83%67%77%78%75%80%80%63%72%74%80%76%74%81%73%68%87%72%
Does Not15%21%9%22%16%11%0%19%7%16%8%17%11%14%12%22%16%15%14%15%13%21%16%19%11%13%18%12%18%18%7%21%
Not Sure9%10%7%7%11%12%0%9%8%9%10%8%7%9%6%11%7%7%11%6%8%16%12%7%9%11%9%7%9%14%6%7%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
4Violence in video games.
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 2.7%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Does75%68%82%65%72%78%100%69%86%76%75%69%85%76%81%66%75%77%72%76%79%63%70%72%79%74%74%78%72%66%87%70%
Does Not17%24%10%26%18%12%0%22%8%16%17%22%8%16%13%23%18%17%15%17%14%25%15%22%13%17%19%14%20%23%8%22%
Not Sure8%8%8%8%10%9%0%9%6%8%7%9%7%8%6%12%7%6%13%7%7%12%15%6%8%10%8%7%9%11%6%8%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
5Crime in day to day life.
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 2.1%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Does86%85%87%86%80%87%100%83%92%87%92%80%86%88%90%75%80%91%83%81%88%87%88%84%87%88%84%88%79%89%89%85%
Does Not8%9%7%10%11%7%0%10%4%8%6%11%9%7%7%16%11%5%10%11%7%7%8%10%7%8%8%8%13%6%6%8%
Not Sure6%6%6%5%10%6%0%7%4%6%2%9%6%6%3%9%9%4%6%8%5%6%4%6%6%4%8%5%8%5%5%7%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
6Violent toys.
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Does64%55%73%57%53%67%100%55%79%66%65%57%62%65%76%44%59%71%57%62%67%58%56%60%69%64%61%68%60%57%75%58%
Does Not24%31%17%31%32%18%0%32%11%23%26%31%14%22%15%44%28%20%26%26%21%30%28%27%21%20%28%21%27%32%14%28%
Not Sure12%14%10%13%14%15%0%13%10%11%10%12%24%13%8%12%12%9%17%11%12%13%17%13%10%16%11%11%13%11%11%14%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
7Lack of supervision for children.
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 1.6%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Does93%92%94%88%93%96%100%91%97%95%92%88%90%93%96%92%95%93%91%94%93%91%91%92%95%92%93%94%88%96%95%91%
Does Not4%5%4%7%5%4%0%6%2%4%5%5%8%5%2%5%2%5%5%3%4%7%4%4%4%3%4%5%9%2%3%5%
Not Sure2%3%2%5%3%1%0%4%0%2%3%7%1%3%2%3%3%2%4%3%2%2%5%4%1%5%2%1%3%2%2%3%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
8On a scale of 1-10, where 10 means you completely agree, and 1 means you completely disagree, how strongly do you agree or disagree with this statement: "Addressing violence in the United States will require taking action on violence in the media and keeping weapons away from our kids."
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.1%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
12%2%2%3%2%3%0%2%2%3%4%0%1%2%2%6%4%1%3%4%2%1%3%3%2%2%2%3%2%3%1%4%
22%2%1%1%2%3%0%1%2%2%1%2%0%1%0%5%2%1%2%1%2%0%0%2%1%2%1%1%2%1%0%3%
32%3%1%3%3%1%0%3%0%2%1%2%2%2%2%3%4%0%3%3%2%1%2%3%1%1%2%2%3%2%1%3%
42%3%1%2%2%3%0%2%2%3%1%1%1%1%2%6%4%1%3%4%2%0%3%2%2%1%3%3%1%4%1%2%
55%6%4%5%6%6%0%5%4%6%4%5%1%5%4%7%6%5%5%5%4%8%2%7%4%5%7%3%5%6%2%9%
66%7%4%7%7%5%0%7%3%5%2%11%4%5%2%15%10%3%7%7%3%13%6%7%5%6%4%8%5%9%4%5%
710%13%7%12%14%7%0%13%4%9%11%10%11%9%7%15%12%7%12%13%8%10%9%8%11%11%9%9%13%8%7%12%
812%14%10%15%19%7%0%17%5%12%13%13%13%13%9%12%14%9%16%15%10%15%13%11%13%9%15%11%11%16%7%17%
913%15%11%20%11%14%0%16%9%13%6%15%26%14%9%12%13%9%19%13%12%17%12%16%11%14%13%12%14%15%10%15%
1047%34%59%32%35%51%100%33%68%47%57%41%41%49%63%17%32%64%32%35%55%35%48%41%50%48%44%48%44%36%65%29%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
Averages8.37.88.77.97.98.210.07.98.98.28.58.28.78.58.86.77.68.97.97.78.68.28.38.08.48.48.28.38.27.99.07.5
 
 
9Is the violence in today's video games a major problem? A minor problem? Or not a problem at all?
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.1%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Major Problem45%42%49%45%47%45%44%46%45%45%43%47%46%53%20%38%47%47%42%51%45%37%45%47%45%48%53%35%48%38%45%52%
Minor Problem44%42%46%40%40%47%56%40%50%45%52%34%47%37%73%45%43%46%43%38%46%47%42%39%49%37%39%56%40%50%50%31%
Not a Problem8%13%4%12%9%7%0%11%4%8%5%12%5%8%5%13%7%7%10%8%7%13%6%13%5%11%6%8%9%9%4%13%
Not Sure2%3%2%3%4%1%0%3%0%2%1%7%1%2%3%3%2%0%5%3%2%2%7%2%1%4%2%1%3%2%1%4%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
10How closely do you monitor the movies, video games, and music your children see and hear for violent content? Very closely? Somewhat closely? Not very closely? Or not at all closely?
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Very60%45%74%64%58%58%56%61%57%58%64%69%50%58%78%48%64%60%56%69%59%47%61%61%58%65%51%66%64%62%55%61%
Somewhat34%46%23%29%32%37%44%31%39%36%25%23%47%36%17%41%27%34%38%25%37%37%29%30%38%31%40%29%27%27%43%34%
Not Very4%6%2%4%8%3%0%6%2%4%6%5%2%4%4%8%4%4%5%3%3%11%8%5%3%2%7%3%4%9%2%3%
Not At All2%3%1%2%2%2%0%2%2%2%5%2%0%2%0%3%3%2%1%3%0%5%3%3%1%1%2%3%5%2%1%1%
Not Sure0%0%0%1%0%0%0%0%0%0%0%1%1%0%0%0%1%0%0%0%0%0%0%1%0%0%0%0%0%1%0%1%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
11Is shielding your children from violence difficult? Or easy?
1027 Who MonitorAllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 2.7%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Difficult75%70%79%66%69%78%100%68%86%79%76%56%69%74%86%66%64%83%70%65%79%74%68%67%81%68%76%77%71%74%82%65%
Easy21%25%18%27%27%19%0%27%12%17%20%40%23%22%10%31%31%14%25%32%16%23%28%29%15%26%20%19%25%22%14%30%
Not Sure4%5%3%7%4%3%0%5%2%4%4%4%9%4%4%3%5%3%6%3%5%2%4%4%4%5%3%4%4%4%4%5%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Who Monitor100%48%52%30%30%25%14%61%39%67%11%14%7%70%16%14%23%46%30%25%58%16%13%35%52%25%40%35%22%23%36%19%
 
 
12For each of the following items, please tell us whether or not it makes shielding your children from violence difficult: Bullying.
808 Who Monitor And Do Not Find Shielding To Be EasyAllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 2.3%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Makes Shielding Difficult88%86%90%87%80%90%100%83%94%88%90%87%83%89%90%81%75%94%87%80%90%91%92%85%89%86%88%89%89%87%92%79%
Does Not8%9%7%7%13%8%0%10%5%7%8%10%10%7%7%13%18%4%7%16%6%6%4%11%7%10%8%6%6%9%6%13%
Not Sure4%5%3%6%7%2%0%7%1%5%2%3%7%4%3%6%7%2%6%4%5%3%4%5%4%4%4%4%5%4%2%8%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Who Monitor And Do Not Find Shielding To Be Easy100%46%54%28%28%26%18%56%44%71%12%11%7%69%18%12%20%51%29%22%62%16%12%32%56%23%41%36%21%23%39%17%
 
 
13Easy access to guns.
808 Who Monitor And Do Not Find Shielding To Be EasyAllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.5%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Makes Shielding Difficult57%52%61%45%46%52%100%45%72%59%41%53%66%57%71%31%38%69%48%37%64%53%50%52%61%44%58%63%53%38%71%53%
Does Not38%43%34%49%48%41%0%49%24%35%58%43%26%36%27%67%56%28%43%56%31%42%46%44%33%44%38%34%39%58%25%40%
Not Sure5%5%5%6%6%7%0%6%4%6%1%3%8%7%2%2%6%3%9%7%5%5%5%4%6%11%4%3%8%5%4%7%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Who Monitor And Do Not Find Shielding To Be Easy100%46%54%28%28%26%18%56%44%71%12%11%7%69%18%12%20%51%29%22%62%16%12%32%56%23%41%36%21%23%39%17%
 
 
14Violence in TV and movies.
808 Who Monitor And Do Not Find Shielding To Be EasyAllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 2.5%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Makes Shielding Difficult85%79%90%82%78%87%100%80%92%85%85%81%90%86%88%75%81%89%82%88%86%78%82%79%89%86%83%88%82%86%90%77%
Does Not13%18%9%14%19%13%0%17%8%12%13%18%10%12%11%20%19%10%14%12%12%17%15%17%10%13%15%11%13%14%8%22%
Not Sure2%3%1%4%3%0%0%3%0%2%2%2%0%2%1%5%0%1%4%0%1%6%3%4%1%1%3%1%5%1%1%1%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Who Monitor And Do Not Find Shielding To Be Easy100%46%54%28%28%26%18%56%44%71%12%11%7%69%18%12%20%51%29%22%62%16%12%32%56%23%41%36%21%23%39%17%
 
 
15Violence in video games.
808 Who Monitor And Do Not Find Shielding To Be EasyAllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.2%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Makes Shielding Difficult72%72%71%60%66%71%100%63%83%79%42%54%74%69%85%68%73%77%62%77%71%68%72%61%78%59%75%76%75%64%79%63%
Does Not26%26%27%37%30%28%0%33%17%19%54%44%24%29%13%28%26%22%33%21%27%29%23%36%21%40%22%22%24%34%19%34%
Not Sure2%2%2%3%4%1%0%3%1%2%4%2%2%2%2%4%2%1%5%2%2%4%5%3%1%1%3%1%1%3%2%3%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Who Monitor And Do Not Find Shielding To Be Easy100%46%54%28%28%26%18%56%44%71%12%11%7%69%18%12%20%51%29%22%62%16%12%32%56%23%41%36%21%23%39%17%
 
 
16Crime in day to day life.
808 Who Monitor And Do Not Find Shielding To Be EasyAllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 2.7%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Makes Shielding Difficult83%78%86%80%73%84%100%77%90%82%84%84%88%83%88%73%72%90%78%76%85%84%88%78%84%84%82%82%73%82%91%77%
Does Not14%19%10%16%21%12%0%19%7%14%15%11%9%13%9%23%25%8%16%21%12%13%7%18%13%13%13%15%22%15%8%17%
Not Sure4%3%4%4%5%4%0%5%2%4%1%5%3%4%2%3%4%2%6%3%4%3%5%3%3%2%5%3%6%3%2%6%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Who Monitor And Do Not Find Shielding To Be Easy100%46%54%28%28%26%18%56%44%71%12%11%7%69%18%12%20%51%29%22%62%16%12%32%56%23%41%36%21%23%39%17%
 
 
17Violent toys.
808 Who Monitor And Do Not Find Shielding To Be EasyAllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.5%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Makes Shielding Difficult54%51%56%40%46%44%100%43%67%61%26%33%51%51%75%39%47%64%39%46%58%45%49%38%63%36%58%59%55%37%67%43%
Does Not41%44%39%53%49%47%0%51%28%34%71%63%30%43%23%57%46%32%54%51%36%45%44%53%33%55%37%36%41%56%27%52%
Not Sure5%6%5%7%5%8%0%6%5%5%2%5%19%6%2%4%7%4%7%3%5%9%7%9%3%9%4%5%4%6%6%5%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Who Monitor And Do Not Find Shielding To Be Easy100%46%54%28%28%26%18%56%44%71%12%11%7%69%18%12%20%51%29%22%62%16%12%32%56%23%41%36%21%23%39%17%
 
 
18Lack of supervision for children.
808 Who Monitor And Do Not Find Shielding To Be EasyAllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.4%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Makes Shielding Difficult65%64%66%54%61%57%100%58%75%69%39%67%61%63%80%57%58%68%64%63%70%49%61%57%70%52%66%72%57%55%76%63%
Does Not30%33%28%40%31%39%0%36%23%27%55%32%24%33%16%37%33%28%32%32%26%46%34%37%25%40%31%23%36%42%22%26%
Not Sure5%3%6%6%7%4%0%7%2%4%6%1%15%5%4%5%9%4%4%6%4%5%5%5%4%8%3%5%7%2%2%12%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Who Monitor And Do Not Find Shielding To Be Easy100%46%54%28%28%26%18%56%44%71%12%11%7%69%18%12%20%51%29%22%62%16%12%32%56%23%41%36%21%23%39%17%
 
 
19The video game in this advertisement, Hitman: Absolution, is rated for mature audiences only. Do you think this advertisement is appropriate or inappropriate to air when children are watching TV?
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 2.3%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Appropriate10%15%5%15%12%8%0%13%5%9%8%19%7%11%8%11%11%10%11%9%11%10%9%14%8%14%10%8%12%9%7%16%
Not Appropriate84%79%89%79%81%85%100%80%91%85%90%73%89%85%88%76%84%85%82%84%85%80%81%78%89%81%83%87%81%86%90%74%
Not Sure6%6%5%6%7%6%0%7%4%6%2%7%4%5%4%13%5%5%7%7%4%10%10%8%3%5%6%5%7%5%3%10%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
20The movie in this advertisement, Gangster Squad, is rated R. Do you think this advertisement is appropriate or inappropriate to air when children are watching TV?
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Appropriate27%28%26%22%28%16%56%25%30%30%12%26%23%20%62%24%23%31%24%19%32%22%22%24%31%19%20%41%24%18%31%35%
Not Appropriate63%63%62%68%61%70%44%64%61%61%69%62%70%71%31%60%71%59%62%70%59%67%65%64%62%67%71%50%65%62%66%57%
Not Sure10%8%12%10%11%14%0%11%9%8%19%12%7%10%7%16%6%10%14%11%9%11%13%12%8%14%9%8%11%20%4%8%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
21The policies of both the TV networks and the alcohol industry prevent advertising for alcoholic beverages from airing during programs viewed by large numbers of children. Should similar policies also apply to advertising for violent video games and violent movies when children are watching?
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 2%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Yes88%83%93%86%85%88%100%86%92%88%91%83%92%88%94%81%90%89%85%88%92%77%81%85%92%87%88%89%87%86%94%81%
No8%12%3%11%10%5%0%11%3%6%7%14%6%8%4%11%6%7%9%7%6%14%11%10%5%9%7%7%9%10%4%10%
Not Sure4%5%4%2%5%8%0%4%5%5%2%3%1%4%1%8%4%4%5%5%3%9%7%5%3%3%5%4%4%4%2%9%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
22Is your opinion of each of the following ... Very favorable? Somewhat favorable ? Neither favorable nor unfavorable ? Somewhat unfavorable ? Or very unfavorable? : The major broadcast TV networks.
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.1%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Very Favorable27%17%37%30%18%19%56%24%32%28%33%29%10%22%60%14%14%39%20%14%34%24%21%31%26%34%19%31%23%24%31%28%
Somewhat Favorable 36%46%27%37%34%32%44%36%36%39%28%33%25%41%17%33%28%40%36%27%37%43%41%30%38%29%47%27%34%36%39%31%
Neither Favorable Nor Unfavorable 20%20%21%23%25%22%0%24%14%16%29%25%32%22%14%19%28%14%24%27%17%20%28%19%19%20%20%20%27%21%15%22%
Somewhat Unfavorable 10%11%9%6%13%17%0%10%11%11%7%8%13%10%3%20%17%5%12%16%9%5%7%10%12%12%7%13%7%13%11%9%
Very Unfavorable6%6%6%3%8%10%0%6%7%6%2%5%20%5%3%13%13%2%7%15%1%8%2%9%5%4%6%8%7%5%4%10%
Not Sure0%0%1%1%1%0%0%1%0%1%1%0%0%0%2%1%1%0%1%1%0%1%1%1%0%1%0%0%1%1%0%1%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
23The NFL.
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.1%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Very Favorable39%43%34%37%27%21%100%32%49%43%37%30%19%35%66%24%27%53%25%25%47%32%33%34%44%29%40%43%34%23%57%29%
Somewhat Favorable 29%32%27%30%36%36%0%33%24%26%43%36%31%32%19%31%30%27%33%27%30%32%37%30%27%37%29%24%22%43%21%36%
Neither Favorable Nor Unfavorable 19%14%23%22%22%21%0%22%13%18%16%23%20%20%11%23%25%12%24%31%13%18%22%19%18%18%19%19%29%21%14%14%
Somewhat Unfavorable 9%8%10%6%9%16%0%8%11%9%5%9%13%9%3%17%14%6%9%13%6%11%6%11%8%9%8%9%8%11%6%13%
Very Unfavorable4%4%4%4%4%5%0%4%3%3%0%2%17%4%0%4%3%2%7%4%3%6%1%6%3%6%2%4%6%2%2%7%
Not Sure1%0%1%1%1%1%0%1%0%1%0%0%0%0%1%1%1%0%1%0%1%1%0%1%0%1%0%1%1%0%0%1%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
24The NBA.
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.1%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Very Favorable31%35%28%26%18%17%100%22%46%34%33%24%18%29%61%11%17%49%16%16%41%23%19%25%39%22%34%35%23%14%53%22%
Somewhat Favorable 26%27%26%30%30%33%0%30%21%21%40%38%34%29%16%26%24%25%31%23%27%32%30%32%22%37%23%23%20%31%19%42%
Neither Favorable Nor Unfavorable 24%20%28%30%31%21%0%30%14%24%23%24%23%25%14%29%30%16%30%37%18%23%31%25%21%20%28%22%34%30%17%17%
Somewhat Unfavorable 11%11%12%9%12%19%0%11%12%12%5%11%13%10%5%24%19%6%12%16%9%10%15%9%12%12%10%13%12%17%8%10%
Very Unfavorable6%8%4%5%8%9%0%6%6%7%0%3%13%7%2%7%7%3%9%7%4%11%4%8%5%9%4%6%9%7%3%8%
Not Sure1%0%2%1%2%1%0%1%1%2%0%0%0%0%1%3%2%0%2%1%1%1%1%1%1%1%1%2%2%1%0%1%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
25The NBA and NFL have television deals with TV networks, and have the ability to allow or not allow ads they think are appropriate for their audiences. If the leagues called on its television partners to temporarily stop airing ads for violent movies and video games during televised sporting events when kids are watching, what would be your opinion of each of the following? The major broadcast TV networks.
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.1%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Very Favorable54%47%61%50%45%45%100%47%65%56%62%45%42%54%67%41%40%67%45%37%66%41%46%54%56%58%51%55%48%47%69%42%
Somewhat Favorable 23%27%19%21%32%25%0%27%16%25%21%13%25%22%21%29%26%17%28%25%17%36%22%20%24%16%24%25%23%27%19%23%
Neither Favorable Nor Unfavorable 14%16%13%19%16%15%0%17%9%14%7%20%21%15%9%15%18%11%17%20%12%14%26%13%12%16%16%11%16%16%9%20%
Somewhat Unfavorable 5%6%4%6%4%8%0%5%5%2%9%16%1%5%2%5%10%3%3%9%3%6%6%7%3%6%6%3%9%6%1%6%
Very Unfavorable4%4%4%4%2%7%0%3%5%3%1%6%12%3%1%9%6%2%6%9%2%2%0%5%4%4%2%6%3%4%2%8%
Not Sure0%0%0%0%1%0%0%0%0%0%0%0%0%0%0%1%1%0%0%1%0%0%0%0%0%0%0%0%0%0%0%1%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
26The NFL.
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.1%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Very Favorable57%54%59%48%52%50%100%50%67%59%76%37%47%57%72%40%45%70%46%42%67%45%47%53%62%55%55%60%47%53%74%41%
Somewhat Favorable 22%23%22%24%29%24%0%27%15%23%10%26%30%22%15%33%29%15%28%26%18%31%20%23%23%19%24%23%24%25%15%30%
Neither Favorable Nor Unfavorable 12%13%11%19%12%10%0%16%7%12%5%18%13%13%8%14%13%9%17%17%9%15%31%9%10%17%12%9%15%14%9%13%
Somewhat Unfavorable 5%6%4%5%4%10%0%5%6%3%7%15%0%5%4%10%10%4%3%10%3%6%1%11%2%5%7%3%10%3%1%10%
Very Unfavorable3%3%3%3%2%6%0%3%4%3%1%4%10%4%2%4%3%2%5%4%3%4%0%4%4%4%2%4%4%3%2%5%
Not Sure0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%1%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
27The NBA.
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.1%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Very Favorable55%53%58%48%50%47%100%49%66%57%76%38%46%55%71%38%43%69%45%42%66%42%46%53%60%52%54%59%45%51%72%42%
Somewhat Favorable 23%23%23%24%29%26%0%26%17%23%10%24%37%23%17%29%28%15%30%25%20%30%21%22%24%23%23%23%25%24%15%32%
Neither Favorable Nor Unfavorable 14%16%12%20%14%12%0%17%8%14%7%19%15%14%6%21%15%10%19%20%10%17%31%11%11%15%14%11%17%16%10%13%
Somewhat Unfavorable 5%4%5%5%4%9%0%4%6%3%6%14%0%5%3%7%10%3%3%9%2%7%1%9%3%4%7%3%9%4%1%8%
Very Unfavorable3%4%2%3%3%6%0%3%4%4%1%4%2%3%3%4%3%3%4%3%3%4%0%5%3%6%2%3%3%4%2%5%
Not Sure0%0%0%1%0%0%0%0%0%0%0%1%0%0%0%0%0%0%0%0%0%0%0%1%0%0%0%1%1%0%0%1%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
28On a scale of 1-10, where 10 means you completely agree, and 1 means you completely disagree, how strongly do you agree or disagree with these statements: "There is a culture of violence in the United States that needs to be curtailed and the media industry has the power to help change that by not exposing young audiences to violent advertising."
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.1%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
11%1%1%2%2%1%0%2%0%1%2%1%2%1%1%2%2%1%1%2%1%1%1%2%1%2%2%0%1%2%1%1%
21%1%1%2%2%0%0%2%0%1%1%0%1%1%0%1%1%0%2%1%1%0%1%1%1%2%1%1%3%1%0%0%
33%5%1%4%3%4%0%4%2%2%3%5%4%3%0%6%1%3%5%3%3%5%2%5%2%4%3%3%4%2%2%6%
42%3%2%2%3%2%0%3%1%2%0%3%4%1%3%4%2%2%2%3%1%5%3%2%2%0%3%2%1%3%2%3%
55%6%3%4%5%7%0%4%5%5%3%7%1%4%2%10%5%4%4%5%4%7%4%5%5%6%4%5%4%5%4%5%
65%6%4%9%6%3%0%7%2%5%5%5%4%5%4%9%7%3%7%7%3%9%7%6%4%4%6%5%6%8%3%6%
79%11%6%12%11%6%0%12%4%9%7%12%3%8%11%11%12%4%13%11%8%7%17%8%7%10%8%8%8%11%6%11%
812%17%8%17%15%10%0%16%6%10%15%12%29%14%5%13%12%9%17%14%11%12%11%10%14%7%13%14%16%12%10%12%
916%13%19%21%16%21%0%18%13%14%20%20%20%18%7%19%20%14%17%15%16%17%7%23%14%26%13%13%16%22%7%25%
1046%37%55%28%38%48%100%33%66%50%44%35%31%45%66%25%37%60%31%40%51%37%47%39%50%38%48%49%42%33%65%31%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
Averages8.47.98.87.88.18.510.08.09.08.58.58.08.18.48.97.58.28.87.98.18.67.98.28.28.58.38.48.58.28.18.98.0
 
 
29"There is a culture of violence in the United States that needs to be curtailed and the gun industry has the power to help address this violence and should be part of the solution."
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.1%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
14%4%4%4%6%4%0%5%3%4%3%4%3%2%3%13%10%2%3%10%2%2%5%6%3%4%4%4%2%5%4%5%
23%3%2%3%3%4%0%3%2%3%1%2%6%2%1%10%5%0%6%6%2%1%3%3%3%2%2%4%4%2%2%4%
33%4%3%5%4%1%0%5%1%4%2%1%1%2%4%9%6%1%4%6%2%4%1%5%3%2%4%3%3%4%2%6%
42%2%3%2%3%2%0%3%1%3%0%2%0%1%2%8%5%1%2%4%1%2%2%2%3%1%3%2%1%5%2%2%
56%8%5%8%7%7%0%7%5%8%3%6%1%5%6%13%10%4%7%8%6%7%9%5%7%7%6%7%6%9%5%6%
66%9%3%6%8%6%0%7%4%5%6%6%11%5%6%8%4%3%11%6%7%2%6%7%5%5%6%7%5%4%5%10%
710%12%7%17%9%7%0%13%4%9%9%10%21%11%8%8%8%9%13%9%9%15%17%12%6%16%8%8%7%15%7%11%
810%12%9%12%14%7%0%13%5%10%6%19%5%12%5%9%12%7%14%12%8%13%9%12%9%10%12%8%12%11%4%17%
913%11%15%18%11%18%0%14%11%9%27%20%17%16%4%8%12%14%14%9%14%16%6%19%11%21%13%8%17%17%8%15%
1042%35%49%24%33%44%100%29%64%45%43%30%35%43%62%14%29%58%28%30%49%38%41%31%50%32%43%49%42%28%61%25%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
Averages7.97.58.27.37.48.010.07.38.77.88.57.97.88.28.45.56.88.87.46.78.38.07.77.58.17.87.97.98.17.38.47.2
 
 
30Does the current system of movie and video game ratings allow parents to make informed decisions about violent content?
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 2.9%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Yes68%64%72%72%78%58%56%75%57%69%60%71%64%64%83%73%76%62%71%77%63%71%74%70%66%65%60%80%75%68%61%73%
No23%30%16%13%16%33%44%14%37%23%32%15%29%26%14%19%16%30%17%15%27%22%9%22%27%22%32%14%16%24%32%14%
Not Sure9%6%12%15%6%9%0%11%6%8%8%14%7%10%3%8%8%7%12%8%10%7%17%8%7%12%9%7%9%8%7%13%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
31Do you agree or disagree: Theaters should only show previews for movies that have the same or lower rating than the movie that is being shown. (In other words, only PG or G movies could be previewed when watching a PG movie.)
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 1.8%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Agree91%86%95%86%89%94%100%88%96%92%97%79%92%91%94%87%93%90%90%92%93%81%88%89%93%91%89%93%89%90%96%85%
Disagree6%9%4%10%6%5%0%8%3%6%2%13%6%6%6%7%5%7%6%6%5%12%6%9%5%8%7%5%6%7%3%11%
Not Sure3%5%1%4%4%1%0%4%1%2%0%8%2%3%0%5%1%3%4%2%2%7%6%3%2%2%4%3%5%3%0%5%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
32Do you agree or disagree: Networks should only show ads for television shows that have the same or lower rating as the television programming on at the time. (Programming like sports, for example, is rated "E" for everyone and should only air "E" ads.)
1050 Parents Of Children 0-18AllGenderAge<50 / 50+RaceGuns in HomeParty AffiliationIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 2%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / No Guns1 GunMore ThaRepublicDemocratIndependConservaModerateLiberalHigh SchSome Col4-year C< $40K$40K - $> $80KNortheasMidwestSouthWest
Agree88%83%93%82%87%91%100%85%94%90%92%79%89%88%92%86%92%88%86%89%91%78%82%86%92%84%88%91%87%86%94%83%
Disagree7%11%4%12%6%7%0%9%4%6%5%13%6%7%6%8%7%8%7%5%5%17%9%9%6%9%8%5%7%9%4%11%
Not Sure4%6%3%6%7%2%0%6%2%4%3%8%5%5%2%5%2%4%7%6%4%5%8%6%3%7%4%3%6%5%2%7%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%49%51%31%31%25%14%61%39%67%12%14%7%70%16%14%24%46%30%26%57%17%13%36%51%24%40%35%22%23%35%19%
 
 
 All Questions Crosstabbed By All Questions
 
1For each of the following items, please tell us whether or not it contributes to violence in the United States: Bullying.
1050 Parents Of Children 0-18AllContributes: BullyingContributes: Easy AccessContributes: Violence inContributes: Violence inContributes: CrimeContributes: Violent ToyContributes: Lack Of SupStatement: Taking ActionViolence in Games a ProblemMonitorDifficult?Shielding: BullyingShielding: Easy AccessShielding: Violence in TShielding: Violence in VShielding: CrimeShielding: Violent ToysShielding: Lack Of SuperHitmanGangster SquadSimilar Policies?Initial Opinion: NetworksInitial Opinion: NFLInitial Opinion: NBAIf Ads Halted: NetworksIf Ads Halted: NFLIf Ads Halted: NBAStatement: Media Has PowerStatement: Gun Industry Has PowerAllow Informed DecisionsMovie PreviewsTV Show Ads
Margin of Sampling Error: ± 1.7%DoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot Sure12345678910Major PrMinor PrNot a PrNot SureVerySomewhatNot VeryNot At ANot SureDifficulEasyNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureAppropriNot ApprNot SureAppropriNot ApprNot SureYesNoNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot Sure1234567891012345678910YesNoNot SureAgreeDisagreeNot SureAgreeDisagreeNot Sure
Does92%---96%75%93%95%77%92%96%79%85%95%63%88%97%82%89%95%51%55%99%70%80%90%90%77%89%89%92%97%92%95%82%66%93%94%89%58%21%96%86%76%97%80%78%97%93%89%96%88%85%95%95%81%96%88%92%96%94%89%96%95%79%81%93%91%91%93%86%93%76%95%93%94%85%95%94%77%93%92%87%94%96%97%95%88%91%94%92%95%96%91%83%83%92%77%96%89%83%82%96%74%96%89%84%83%95%83%100%75%66%96%86%89%85%88%92%97%90%78%91%92%85%86%89%86%93%97%92%93%93%94%74%81%94%81%81%
Does Not5%---2%18%1%2%18%1%2%17%2%2%32%1%1%14%2%3%45%3%0%22%14%5%7%16%4%6%3%2%5%2%15%0%4%3%7%40%0%3%9%4%2%10%4%2%4%0%2%5%0%3%2%0%2%8%1%3%3%0%3%2%2%12%4%6%6%4%5%4%19%1%4%3%9%2%5%0%4%5%6%3%4%0%3%8%3%3%6%4%2%5%10%11%8%0%3%7%5%13%4%0%3%6%7%13%5%0%0%11%30%3%7%4%9%7%3%2%5%15%4%5%6%7%8%7%4%2%4%7%1%4%21%3%4%15%6%
Not Sure3%---2%7%5%3%4%7%2%5%13%3%4%11%2%4%10%2%3%43%1%8%6%5%3%7%7%6%5%1%2%3%3%34%3%3%3%3%79%2%5%20%1%10%18%1%4%11%2%7%15%2%3%19%2%5%7%2%3%11%1%3%18%7%3%3%3%3%9%3%5%4%3%3%6%3%1%23%3%3%7%3%0%3%2%4%5%2%2%2%2%4%8%6%1%23%1%4%12%5%0%26%1%5%9%4%1%17%0%15%4%1%7%7%6%6%5%1%4%7%5%2%9%7%3%7%3%1%4%1%6%3%5%16%3%4%13%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%75%18%7%77%15%9%75%17%8%86%8%6%64%24%12%93%4%2%2%2%2%2%5%6%10%12%13%47%45%44%8%2%60%34%4%2%0%75%21%4%88%8%4%57%38%5%85%13%2%72%26%2%83%14%4%54%41%5%65%30%5%10%84%6%27%63%10%88%8%4%27%36%20%10%6%0%39%29%19%9%4%1%31%26%24%11%6%1%54%23%14%5%4%0%57%22%12%5%3%0%55%23%14%5%3%0%1%1%3%2%5%5%9%12%16%46%4%3%3%2%6%6%10%10%13%42%68%23%9%91%6%3%88%7%4%
 
 
2Easy access to guns.
1050 Parents Of Children 0-18AllContributes: BullyingContributes: Easy AccessContributes: Violence inContributes: Violence inContributes: CrimeContributes: Violent ToyContributes: Lack Of SupStatement: Taking ActionViolence in Games a ProblemMonitorDifficult?Shielding: BullyingShielding: Easy AccessShielding: Violence in TShielding: Violence in VShielding: CrimeShielding: Violent ToysShielding: Lack Of SuperHitmanGangster SquadSimilar Policies?Initial Opinion: NetworksInitial Opinion: NFLInitial Opinion: NBAIf Ads Halted: NetworksIf Ads Halted: NFLIf Ads Halted: NBAStatement: Media Has PowerStatement: Gun Industry Has PowerAllow Informed DecisionsMovie PreviewsTV Show Ads
Margin of Sampling Error: ± 2.7%DoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot Sure12345678910Major PrMinor PrNot a PrNot SureVerySomewhatNot VeryNot At ANot SureDifficulEasyNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureAppropriNot ApprNot SureAppropriNot ApprNot SureYesNoNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot Sure1234567891012345678910YesNoNot SureAgreeDisagreeNot SureAgreeDisagreeNot Sure
Does75%78%28%53%---83%46%61%83%47%60%81%30%53%88%46%66%77%57%41%29%24%36%29%39%47%56%76%80%93%80%76%52%65%77%73%69%66%0%82%57%52%83%60%69%94%65%52%85%59%46%83%75%61%83%70%76%88%72%77%81%81%75%59%79%51%75%77%68%78%52%52%84%81%66%65%49%81%79%75%73%69%69%61%85%74%71%66%66%51%84%70%60%75%52%33%82%68%65%61%71%52%84%65%64%65%61%69%43%41%51%41%50%57%63%74%71%89%25%25%42%18%45%68%72%70%80%95%75%78%74%77%57%65%77%67%60%
Does Not18%15%70%36%---12%46%19%12%45%18%13%60%27%9%47%11%16%42%44%69%64%60%67%38%39%32%20%6%5%16%17%36%21%17%17%30%30%65%13%33%23%12%28%20%4%28%10%11%32%10%12%18%19%12%22%9%9%21%5%13%13%17%34%15%39%23%15%21%15%44%42%11%13%27%21%44%15%16%16%21%23%22%20%11%18%20%23%31%34%9%22%35%21%46%60%12%22%30%33%26%48%11%24%28%33%35%31%56%50%49%46%42%36%30%16%16%8%75%62%49%53%46%16%16%18%10%4%19%16%17%16%36%30%16%30%32%
Not Sure7%7%2%11%---5%8%20%5%8%23%6%9%19%4%7%22%7%1%15%2%12%4%4%23%14%12%4%14%2%4%8%13%13%5%10%1%5%35%5%10%25%5%13%11%2%7%38%4%9%44%5%7%20%5%7%15%4%7%18%6%6%8%7%6%10%2%8%11%7%3%7%4%6%7%14%7%4%5%9%6%8%8%19%4%7%9%10%3%15%7%8%5%4%2%6%6%9%5%6%3%0%5%11%7%2%4%0%2%9%0%13%8%7%7%10%13%4%0%13%9%28%9%16%11%12%10%1%6%7%9%7%7%5%7%3%8%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%92%5%3%77%15%9%75%17%8%86%8%6%64%24%12%93%4%2%2%2%2%2%5%6%10%12%13%47%45%44%8%2%60%34%4%2%0%75%21%4%88%8%4%57%38%5%85%13%2%72%26%2%83%14%4%54%41%5%65%30%5%10%84%6%27%63%10%88%8%4%27%36%20%10%6%0%39%29%19%9%4%1%31%26%24%11%6%1%54%23%14%5%4%0%57%22%12%5%3%0%55%23%14%5%3%0%1%1%3%2%5%5%9%12%16%46%4%3%3%2%6%6%10%10%13%42%68%23%9%91%6%3%88%7%4%
 
 
3Violence in TV and movies.
1050 Parents Of Children 0-18AllContributes: BullyingContributes: Easy AccessContributes: Violence inContributes: Violence inContributes: CrimeContributes: Violent ToyContributes: Lack Of SupStatement: Taking ActionViolence in Games a ProblemMonitorDifficult?Shielding: BullyingShielding: Easy AccessShielding: Violence in TShielding: Violence in VShielding: CrimeShielding: Violent ToysShielding: Lack Of SuperHitmanGangster SquadSimilar Policies?Initial Opinion: NetworksInitial Opinion: NFLInitial Opinion: NBAIf Ads Halted: NetworksIf Ads Halted: NFLIf Ads Halted: NBAStatement: Media Has PowerStatement: Gun Industry Has PowerAllow Informed DecisionsMovie PreviewsTV Show Ads
Margin of Sampling Error: ± 2.6%DoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot Sure12345678910Major PrMinor PrNot a PrNot SureVerySomewhatNot VeryNot At ANot SureDifficulEasyNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureAppropriNot ApprNot SureAppropriNot ApprNot SureYesNoNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot Sure1234567891012345678910YesNoNot SureAgreeDisagreeNot SureAgreeDisagreeNot Sure
Does77%79%39%62%84%53%57%---97%13%19%79%53%71%95%36%58%78%44%71%70%47%20%41%44%42%70%75%75%92%94%72%13%43%81%75%46%54%0%84%56%73%85%67%67%89%76%71%88%61%24%88%74%31%85%73%81%90%76%73%84%81%82%45%83%43%66%82%71%83%26%47%78%75%73%83%83%64%78%74%79%78%79%42%83%75%75%77%62%61%86%70%63%60%65%29%83%72%64%64%64%26%84%73%61%73%50%52%40%15%41%27%39%53%67%75%80%91%67%52%74%57%51%64%71%72%76%89%72%85%89%80%38%66%81%26%76%
Does Not15%12%58%19%9%38%17%---2%79%3%13%41%6%3%52%5%13%52%8%29%52%64%33%32%33%16%13%19%5%5%13%80%5%12%15%35%40%44%9%31%18%9%19%11%7%15%2%6%28%34%6%18%7%8%20%4%5%16%2%10%10%2%47%9%36%25%9%18%10%66%26%17%15%15%10%9%28%15%16%11%11%19%22%11%19%15%8%24%23%9%17%27%21%23%48%10%15%25%28%24%48%10%14%26%22%35%31%55%70%51%58%38%24%20%14%11%5%30%27%21%16%35%29%22%16%12%5%17%9%7%12%52%9%11%58%16%
Not Sure9%9%2%19%7%9%26%---1%8%78%8%5%23%2%12%37%9%4%20%1%1%16%26%24%25%14%12%6%3%1%15%7%52%7%10%19%6%56%7%13%10%6%14%23%4%9%27%6%10%42%6%8%62%7%8%15%5%9%25%6%9%16%8%8%20%9%8%12%8%8%27%6%10%12%7%8%8%7%10%10%11%2%36%5%6%11%15%14%16%5%13%10%19%12%23%7%12%10%7%12%26%6%13%13%6%14%17%5%16%8%15%23%23%14%11%9%3%3%22%5%27%15%7%7%12%12%5%10%6%4%8%10%25%8%16%8%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%92%5%3%75%18%7%75%17%8%86%8%6%64%24%12%93%4%2%2%2%2%2%5%6%10%12%13%47%45%44%8%2%60%34%4%2%0%75%21%4%88%8%4%57%38%5%85%13%2%72%26%2%83%14%4%54%41%5%65%30%5%10%84%6%27%63%10%88%8%4%27%36%20%10%6%0%39%29%19%9%4%1%31%26%24%11%6%1%54%23%14%5%4%0%57%22%12%5%3%0%55%23%14%5%3%0%1%1%3%2%5%5%9%12%16%46%4%3%3%2%6%6%10%10%13%42%68%23%9%91%6%3%88%7%4%
 
 
4Violence in video games.
1050 Parents Of Children 0-18AllContributes: BullyingContributes: Easy AccessContributes: Violence inContributes: Violence inContributes: CrimeContributes: Violent ToyContributes: Lack Of SupStatement: Taking ActionViolence in Games a ProblemMonitorDifficult?Shielding: BullyingShielding: Easy AccessShielding: Violence in TShielding: Violence in VShielding: CrimeShielding: Violent ToysShielding: Lack Of SuperHitmanGangster SquadSimilar Policies?Initial Opinion: NetworksInitial Opinion: NFLInitial Opinion: NBAIf Ads Halted: NetworksIf Ads Halted: NFLIf Ads Halted: NBAStatement: Media Has PowerStatement: Gun Industry Has PowerAllow Informed DecisionsMovie PreviewsTV Show Ads
Margin of Sampling Error: ± 2.7%DoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot Sure12345678910Major PrMinor PrNot a PrNot SureVerySomewhatNot VeryNot At ANot SureDifficulEasyNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureAppropriNot ApprNot SureAppropriNot ApprNot SureYesNoNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot Sure1234567891012345678910YesNoNot SureAgreeDisagreeNot SureAgreeDisagreeNot Sure
Does75%78%36%46%83%51%53%95%9%11%---78%49%75%95%33%55%77%42%54%63%41%29%36%45%36%68%72%73%92%94%72%5%28%80%74%40%45%0%83%53%66%85%61%67%88%76%71%87%57%30%89%69%24%84%75%82%90%74%71%84%78%83%41%82%45%65%81%68%82%19%47%74%76%74%80%82%44%77%74%74%77%78%58%82%75%71%74%62%67%84%70%61%57%57%49%83%72%60%59%55%56%84%73%57%66%41%72%40%21%34%30%34%52%62%70%79%92%67%40%74%49%56%65%67%68%73%89%71%83%92%79%35%61%80%28%60%
Does Not17%14%61%23%10%41%20%3%89%16%---15%44%6%3%57%8%15%53%16%36%58%56%36%36%37%22%20%20%4%5%16%88%9%13%16%52%49%44%10%34%25%9%30%16%8%17%3%8%32%27%7%23%11%10%20%2%6%18%5%10%15%4%52%11%34%28%12%16%11%75%28%19%16%17%15%11%48%17%17%14%15%20%22%14%18%17%12%28%23%10%17%32%27%38%28%11%16%28%35%41%18%11%14%30%27%54%12%55%73%58%54%44%33%23%15%14%5%32%34%20%28%30%27%26%18%17%7%20%12%4%14%54%12%13%54%23%
Not Sure8%7%3%32%6%8%27%2%1%73%---7%7%20%2%10%37%8%5%30%1%1%15%28%20%28%10%9%7%4%1%13%7%63%7%10%9%6%56%7%13%9%6%9%17%4%8%26%5%11%44%4%9%65%7%5%16%3%9%24%6%8%12%7%7%21%7%7%16%7%6%25%7%9%9%5%8%8%6%9%11%8%2%20%4%7%12%14%10%11%6%13%7%15%4%23%6%12%12%6%4%26%5%13%13%6%5%17%5%6%8%16%22%15%15%15%7%3%2%27%6%24%14%8%6%13%10%4%10%5%4%7%11%28%7%18%17%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%92%5%3%75%18%7%77%15%9%86%8%6%64%24%12%93%4%2%2%2%2%2%5%6%10%12%13%47%45%44%8%2%60%34%4%2%0%75%21%4%88%8%4%57%38%5%85%13%2%72%26%2%83%14%4%54%41%5%65%30%5%10%84%6%27%63%10%88%8%4%27%36%20%10%6%0%39%29%19%9%4%1%31%26%24%11%6%1%54%23%14%5%4%0%57%22%12%5%3%0%55%23%14%5%3%0%1%1%3%2%5%5%9%12%16%46%4%3%3%2%6%6%10%10%13%42%68%23%9%91%6%3%88%7%4%
 
 
5Crime in day to day life.
1050 Parents Of Children 0-18AllContributes: BullyingContributes: Easy AccessContributes: Violence inContributes: Violence inContributes: CrimeContributes: Violent ToyContributes: Lack Of SupStatement: Taking ActionViolence in Games a ProblemMonitorDifficult?Shielding: BullyingShielding: Easy AccessShielding: Violence in TShielding: Violence in VShielding: CrimeShielding: Violent ToysShielding: Lack Of SuperHitmanGangster SquadSimilar Policies?Initial Opinion: NetworksInitial Opinion: NFLInitial Opinion: NBAIf Ads Halted: NetworksIf Ads Halted: NFLIf Ads Halted: NBAStatement: Media Has PowerStatement: Gun Industry Has PowerAllow Informed DecisionsMovie PreviewsTV Show Ads
Margin of Sampling Error: ± 2.1%DoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot Sure12345678910Major PrMinor PrNot a PrNot SureVerySomewhatNot VeryNot At ANot SureDifficulEasyNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureAppropriNot ApprNot SureAppropriNot ApprNot SureYesNoNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot Sure1234567891012345678910YesNoNot SureAgreeDisagreeNot SureAgreeDisagreeNot Sure
Does86%89%43%70%93%65%72%89%75%79%89%77%79%---94%72%74%89%46%48%95%64%78%64%75%75%75%81%87%94%87%86%84%81%88%84%83%86%0%89%77%86%90%84%77%92%84%89%90%85%62%89%90%87%95%65%52%91%88%82%90%88%78%80%88%71%86%88%77%87%75%84%90%86%85%85%81%77%90%85%82%87%83%83%89%87%84%83%88%66%90%80%82%89%92%36%89%81%86%78%96%30%88%83%81%85%96%55%91%61%74%74%85%81%78%86%82%92%82%59%82%76%85%72%91%75%81%95%86%87%83%87%72%81%87%86%71%
Does Not8%5%56%10%3%27%11%6%22%5%5%21%7%---3%24%3%6%50%14%4%22%22%19%9%18%15%11%7%3%7%9%15%0%6%10%16%9%0%6%15%7%6%11%9%4%10%0%5%12%18%6%7%0%3%24%0%5%8%2%6%7%7%13%7%15%8%8%11%7%21%7%7%7%9%8%13%7%6%9%10%8%11%6%7%7%8%11%9%10%5%13%12%8%7%12%5%13%8%18%3%18%5%11%13%10%3%12%6%39%18%23%4%9%15%8%8%5%10%35%8%9%7%25%8%10%8%3%8%9%2%7%19%2%7%8%19%
Not Sure6%6%1%20%4%9%17%5%2%16%6%2%14%---3%4%23%5%4%38%1%15%0%17%16%7%10%8%6%3%6%6%1%19%6%6%1%5%100%5%9%7%4%5%13%3%6%11%5%4%20%5%3%13%2%11%48%4%4%16%4%5%15%8%5%15%6%5%12%6%5%9%3%7%6%7%6%16%4%6%8%6%6%12%4%6%8%6%3%24%5%7%7%3%1%52%6%6%6%4%1%52%6%6%6%4%1%33%3%0%7%3%11%10%7%6%9%4%8%6%11%15%8%3%1%15%11%2%5%4%15%5%9%18%6%6%10%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%92%5%3%75%18%7%77%15%9%75%17%8%64%24%12%93%4%2%2%2%2%2%5%6%10%12%13%47%45%44%8%2%60%34%4%2%0%75%21%4%88%8%4%57%38%5%85%13%2%72%26%2%83%14%4%54%41%5%65%30%5%10%84%6%27%63%10%88%8%4%27%36%20%10%6%0%39%29%19%9%4%1%31%26%24%11%6%1%54%23%14%5%4%0%57%22%12%5%3%0%55%23%14%5%3%0%1%1%3%2%5%5%9%12%16%46%4%3%3%2%6%6%10%10%13%42%68%23%9%91%6%3%88%7%4%
 
 
6Violent toys.
1050 Parents Of Children 0-18AllContributes: BullyingContributes: Easy AccessContributes: Violence inContributes: Violence inContributes: CrimeContributes: Violent ToyContributes: Lack Of SupStatement: Taking ActionViolence in Games a ProblemMonitorDifficult?Shielding: BullyingShielding: Easy AccessShielding: Violence in TShielding: Violence in VShielding: CrimeShielding: Violent ToysShielding: Lack Of SuperHitmanGangster SquadSimilar Policies?Initial Opinion: NetworksInitial Opinion: NFLInitial Opinion: NBAIf Ads Halted: NetworksIf Ads Halted: NFLIf Ads Halted: NBAStatement: Media Has PowerStatement: Gun Industry Has PowerAllow Informed DecisionsMovie PreviewsTV Show Ads
Margin of Sampling Error: ± 3%DoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot Sure12345678910Major PrMinor PrNot a PrNot SureVerySomewhatNot VeryNot At ANot SureDifficulEasyNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureAppropriNot ApprNot SureAppropriNot ApprNot SureYesNoNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot Sure1234567891012345678910YesNoNot SureAgreeDisagreeNot SureAgreeDisagreeNot Sure
Does64%67%20%38%75%31%34%80%12%14%81%13%15%70%24%37%---67%18%47%34%15%14%31%22%22%44%59%62%87%83%57%9%26%71%59%34%33%0%73%44%34%75%38%48%83%56%48%77%38%8%77%57%16%76%46%43%88%54%28%74%63%74%31%70%39%54%69%60%70%15%40%71%61%60%62%71%19%68%57%64%71%66%45%75%62%58%59%55%41%75%52%50%45%56%29%71%57%53%46%60%26%73%58%45%54%44%52%39%11%12%29%28%37%41%50%65%86%49%24%46%29%43%42%49%55%62%84%58%78%73%67%28%53%67%27%62%
Does Not24%21%75%28%15%61%25%11%84%34%10%81%30%20%71%15%---22%73%11%46%82%81%54%43%58%39%26%23%7%11%26%82%18%19%25%58%55%44%18%40%36%15%47%27%10%33%3%13%48%50%13%32%29%15%41%5%7%35%11%17%24%10%55%19%43%35%19%25%18%78%37%21%23%28%26%18%35%23%28%22%17%29%6%17%27%26%23%34%19%15%28%38%38%42%48%17%27%35%38%39%48%16%26%44%34%45%31%61%89%75%50%45%49%41%30%19%8%41%64%34%58%45%39%29%31%22%9%29%13%10%21%57%34%21%58%22%
Not Sure12%12%5%34%11%8%41%9%4%52%9%6%56%10%5%47%---12%9%42%20%3%5%15%35%20%17%15%15%6%6%17%8%56%10%16%8%12%56%10%16%30%10%15%25%8%11%49%10%14%42%10%11%55%9%14%52%5%12%61%10%13%17%14%11%17%11%12%15%12%7%23%7%16%12%12%11%46%9%14%14%12%5%50%8%11%16%18%11%40%9%20%12%17%1%23%11%16%12%15%1%26%11%16%11%13%11%17%0%0%13%21%27%14%17%20%15%6%10%12%20%13%12%19%22%14%16%7%13%9%17%12%15%13%12%15%16%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%92%5%3%75%18%7%77%15%9%75%17%8%86%8%6%93%4%2%2%2%2%2%5%6%10%12%13%47%45%44%8%2%60%34%4%2%0%75%21%4%88%8%4%57%38%5%85%13%2%72%26%2%83%14%4%54%41%5%65%30%5%10%84%6%27%63%10%88%8%4%27%36%20%10%6%0%39%29%19%9%4%1%31%26%24%11%6%1%54%23%14%5%4%0%57%22%12%5%3%0%55%23%14%5%3%0%1%1%3%2%5%5%9%12%16%46%4%3%3%2%6%6%10%10%13%42%68%23%9%91%6%3%88%7%4%
 
 
7Lack of supervision for children.
1050 Parents Of Children 0-18AllContributes: BullyingContributes: Easy AccessContributes: Violence inContributes: Violence inContributes: CrimeContributes: Violent ToyContributes: Lack Of SupStatement: Taking ActionViolence in Games a ProblemMonitorDifficult?Shielding: BullyingShielding: Easy AccessShielding: Violence in TShielding: Violence in VShielding: CrimeShielding: Violent ToysShielding: Lack Of SuperHitmanGangster SquadSimilar Policies?Initial Opinion: NetworksInitial Opinion: NFLInitial Opinion: NBAIf Ads Halted: NetworksIf Ads Halted: NFLIf Ads Halted: NBAStatement: Media Has PowerStatement: Gun Industry Has PowerAllow Informed DecisionsMovie PreviewsTV Show Ads
Margin of Sampling Error: ± 1.6%DoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot SureDoesDoes NotNot Sure12345678910Major PrMinor PrNot a PrNot SureVerySomewhatNot VeryNot At ANot SureDifficulEasyNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureMakes ShDoes NotNot SureAppropriNot ApprNot SureAppropriNot ApprNot SureYesNoNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot SureVery FavSomewhatNeither SomewhatVery UnfNot Sure1234567891012345678910YesNoNot SureAgreeDisagreeNot SureAgreeDisagreeNot Sure
Does93%96%56%65%95%84%94%95%83%92%96%84%88%96%68%81%97%85%88%---91%74%87%95%93%91%85%95%91%96%91%97%90%76%94%94%80%84%21%96%87%81%96%92%85%95%98%83%96%92%70%96%96%72%96%95%86%95%97%87%97%95%75%85%94%93%92%94%89%94%81%92%92%93%91%99%95%96%94%94%88%98%96%97%94%92%91%96%97%95%96%91%86%94%96%94%95%92%86%90%98%100%96%89%88%93%97%100%94%95%83%97%87%83%92%88%94%97%97%91%94%98%90%93%86%86%91%97%94%93%88%94%86%83%94%89%84%
Does Not4%2%43%4%3%10%0%3%15%2%2%14%3%2%27%3%1%13%3%---1%18%13%5%2%6%8%3%5%3%6%2%10%0%4%3%12%16%0%3%8%8%2%7%7%4%1%2%2%6%11%3%3%13%3%3%1%3%3%3%3%3%7%8%4%5%5%4%5%4%13%4%6%4%5%1%1%0%5%4%6%1%4%0%4%5%4%3%2%4%3%7%5%5%4%0%3%6%5%6%2%0%3%7%5%4%3%0%6%5%17%2%4%9%7%8%2%2%2%9%6%2%6%5%11%4%4%3%4%5%2%4%9%1%4%9%4%
Not Sure2%1%2%31%1%6%5%2%1%6%2%2%9%1%4%16%2%1%9%---8%8%0%0%4%3%7%2%5%1%3%1%0%24%2%3%8%0%79%1%5%12%1%1%8%1%1%15%1%2%19%2%0%15%1%2%13%2%0%11%0%2%18%7%2%3%3%2%6%2%6%3%2%3%4%0%4%4%1%2%6%1%0%3%1%3%5%1%0%2%1%2%8%1%0%6%1%2%10%3%0%0%1%4%7%4%0%0%0%0%0%1%9%8%1%4%4%1%0%0%0%0%4%2%3%10%5%0%2%2%9%2%5%16%2%2%13%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Parents Of Children 0-18100%92%5%3%75%18%7%77%15%9%75%17%8%86%8%6%64%24%12%2%2%2%2%5%6%10%12%13%47%45%44%8%2%60%34%4%2%0%75%21%4%88%8%4%57%38%5%85%13%2%72%26%2%83%14%4%54%41%5%65%30%5%10%84%6%27%63%10%88%8%4%27%36%20%10%6%0%39%29%19%9%4%1%31%26%24%11%6%1%54%23%14%5%4%0%57%22%12%5%3%0%55%23%14%5%3%0%1%1%3%2%5%5%9%12%16%46%4%3%3%2%6%6%10%10%13%42%68%23%9%91%6%3%88%7%4%
 
 
8On a scale of 1-10, where 10 means you completely agree, and 1 means you completely disagree, how strongly do you agree or disagree with this statement: "Addressing violence in the United States will require taking action on violence in the media and keeping weapons away from our kids."
1050 Parents Of Children 0-18AllContributes: BullyingContributes: Easy AccessContributes: Violence inContributes: Violence inContributes: CrimeContributes: Violent ToyContributes: Lack Of SupStatement: Taking ActionViolence in Games a ProblemMonitorDifficult?Shielding: BullyingShielding: Easy AccessShielding: Violence in TShielding: Violence in VShielding: CrimeShielding: Violent ToysShielding: Lack Of SuperHitmanGangster SquadSimilar Policies?Initial Opinion: NetworksInitial Opinion: NFLInitial Opinion: NBAIf Ads Halted: NetworksIf Ads Halted: NFLIf Ads Halted: NBAStatement: Media Has PowerStatement: Gun Industry Has PowerAllow Informed DecisionsMovie PreviewsTV Show Ads
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12%2%0%1%1%9%1%2%4%0%2%5%0%2%1%0%1%4%4%2%1%7%----------3%1%3%4%3%1%6%2%0%1%6%0%1%0%0%0%3%1%1%4%0%1%2%0%1%3%0%0%2%0%2%0%0%3%2%11%6%1%0%1%6%19%2%1%4%2%9%7%2%1%2%8%0%6%2%1%2%6%0%3%0%3%4%0%18%12%1%1%4%14%4%18%1%1%4%16%4%12%35%2%10%0%10%10%0%0%0%1%26%1%8%0%6%0%2%0%0%1%3%1%0%2%1%2%2%2%4%
22%1%7%3%0%5%3%1%5%0%1%5%0%1%4%4%0%5%0%1%6%5%----------1%1%8%0%1%2%0%6%44%1%4%1%0%2%2%0%1%0%1%0%0%1%0%1%0%1%1%0%1%1%1%0%1%5%1%2%2%1%3%1%8%1%2%0%2%2%3%12%1%1%3%1%8%3%1%1%1%4%5%5%1%2%1%1%12%13%1%2%1%0%14%0%1%2%1%0%15%0%3%14%20%2%2%0%2%0%1%0%2%20%4%6%0%5%0%0%1%0%2%0%4%1%9%2%1%7%0%
32%2%6%4%1%7%1%1%9%4%1%7%4%2%6%0%0%7%1%2%6%0%----------0%3%8%0%2%1%7%13%0%1%2%5%1%4%4%0%4%1%1%5%2%1%4%3%1%3%2%0%3%2%2%1%2%6%1%6%4%1%2%1%10%4%1%2%2%2%5%0%2%2%2%1%1%0%1%2%3%3%3%0%1%1%4%6%5%19%1%1%4%4%5%30%1%2%4%4%6%19%3%34%11%9%4%0%5%3%0%0%7%15%16%2%2%5%1%2%1%0%3%0%0%2%6%8%1%9%6%
42%2%2%3%1%8%1%1%5%6%1%5%7%2%5%6%1%5%3%2%2%0%----------1%3%6%6%1%4%4%0%0%2%4%1%1%7%5%0%4%1%1%4%3%1%3%12%2%2%2%1%3%0%1%3%0%4%2%5%2%2%3%2%5%0%1%2%2%4%4%0%2%2%2%3%0%0%2%2%3%2%3%0%1%4%2%3%1%0%2%3%2%2%2%0%2%3%2%1%2%0%8%0%4%21%5%6%5%1%2%0%10%10%6%8%5%3%1%1%2%0%3%1%0%2%2%0%2%3%3%
55%5%8%5%3%11%17%3%11%14%3%11%12%4%5%14%2%9%15%5%3%9%----------3%6%11%12%3%7%8%8%21%5%6%3%4%3%11%3%5%14%4%5%28%4%5%8%4%5%9%3%6%10%6%2%6%7%4%13%6%5%5%4%5%19%4%4%8%3%9%4%5%5%6%6%4%19%2%5%6%6%12%11%2%6%9%12%7%40%3%8%7%14%2%26%1%9%8%12%14%17%0%5%4%