Results of SurveyUSA News Poll #19575
 
In Florida: Early 1st Reaction to Speeches at Republican Convention, Movement Towards Romney Among Persuadables -

Two-thirds of those who watched Thursday night's speeches at the Republican National Convention already had decided who they would vote for before anyone opened their mouth, but among the small but important group of persuadable speech watchers, there is 2:1 movement towards Romney, according to a SurveyUSA poll of the state of Florida conducted for WFLA-TV in Tampa.

1,211 adults were interviewed statewide 08/31/12, after Romney, Florida's Marco Rubio and Clint Eastwood spoke to the convention 08/30/12. Of the adults, 1,100 were registered to vote in Florida. Of the registered voters, 754 heard the convention speeches. Of the convention speech watchers:

* 66% did not change their mind.
* 16% switched from "undecided" to Romney.
* 6% switched from Obama to Romney.
* Adding those 2 together, that's 22% who switched TO Romney.
* 10% switched from "undecided" to Obama.
* 2% switched from Romney to Obama.
* Adding those 2 together, that's 12% who switched TO Obama.
* Comparing the 2 aggregate numbers: 22% switched TO Romney, 12% switched TO Obama.

Caution: As expected, those who watched the speeches at the Republican National Convention were disproportionately Republican. This poll does not attempt to measure how all likely voters in the state of Florida would vote if filling out a ballot today. It attempts to measure early movement among speech-watchers only.

Reaction to individual speeches broke along party lines:

* 79% of Republicans, compared to 35% of Democrats, said Romney's speech helped his chances to be elected.
* 12% of Republicans, compared to 45% of Democrats, said Eastwood's speech hurt Romney's changes to be elected.

 
1Did you hear the speeches at last night's Republican National Convention?
1100 Registered VotersAllGenderAge<50 / 50+RaceParty AffiliationIdeologyRegion
Margin of Sampling Error: ± 2.8%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / RepublicDemocratIndependConservaModerateLiberalNorth WeNorth EaCentralSouth WeSouth Ea
Yes69%75%62%62%68%71%73%65%72%71%58%69%**82%49%77%84%74%50%69%76%65%70%69%
No29%22%36%34%31%28%25%32%27%27%38%31%**17%48%20%16%24%45%27%24%33%29%28%
Not Sure2%2%1%4%1%1%1%3%1%2%5%0%**1%3%2%1%2%5%4%0%2%1%3%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Registered Voters100%49%51%25%24%28%23%49%51%63%13%21%3%40%33%24%31%39%16%7%9%31%22%30%
 
 
2Did Mitt Romney's speech ... help Romney's chances to be elected? Hurt Romney's chances to be elected? Or did the speech not make a difference?
754 Registered Voters Who Heard SpeechesAllGenderAge<50 / 50+RaceParty AffiliationIdeologyRegion
Margin of Sampling Error: ± 3.5%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / RepublicDemocratIndependConservaModerateLiberalNorth WeNorth EaCentralSouth WeSouth Ea
Helped61%60%63%50%58%62%74%54%68%63%52%62%**79%35%54%81%57%24%66%73%65%60%53%
Hurt15%17%12%25%18%10%8%21%9%13%19%20%**8%26%18%9%12%36%15%10%11%16%19%
Did Not Make a Difference23%22%24%26%23%27%17%24%22%23%28%19%**13%37%27%9%30%36%16%16%23%22%28%
Not Sure1%1%1%0%1%1%2%0%1%1%0%0%**0%2%1%0%0%3%2%0%1%1%0%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Registered Voters Who Heard Speeches100%54%46%23%24%29%25%47%53%65%11%21%3%48%24%27%38%42%12%7%10%30%23%30%
 
 
3Did Marco Rubio's speech ... help Romney's chances to be elected? Hurt Romney's chances to be elected? Or did the speech not make a difference?
754 Registered Voters Who Heard SpeechesAllGenderAge<50 / 50+RaceParty AffiliationIdeologyRegion
Margin of Sampling Error: ± 3.5%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / RepublicDemocratIndependConservaModerateLiberalNorth WeNorth EaCentralSouth WeSouth Ea
Helped65%64%66%54%65%65%74%59%69%64%55%72%**85%37%53%85%60%35%66%75%68%56%64%
Hurt12%12%12%22%8%11%8%15%10%12%26%8%**5%26%13%5%13%41%10%12%8%17%13%
Did Not Make a Difference23%23%22%24%25%23%17%25%21%24%19%20%**10%33%34%10%28%24%24%13%24%27%21%
Not Sure1%1%0%0%3%0%1%1%0%0%0%0%**0%3%0%0%0%0%0%0%0%0%2%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Registered Voters Who Heard Speeches100%54%46%23%24%29%25%47%53%65%11%21%3%48%24%27%38%42%12%7%10%30%23%30%
 
 
4Did Clint Eastwood's speech ... help Romney's chances to be elected? Hurt Romney's chances to be elected? Or did the speech not make a difference?
754 Registered Voters Who Heard SpeechesAllGenderAge<50 / 50+RaceParty AffiliationIdeologyRegion
Margin of Sampling Error: ± 3.6%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / RepublicDemocratIndependConservaModerateLiberalNorth WeNorth EaCentralSouth WeSouth Ea
Helped41%44%36%42%32%38%51%37%44%40%41%40%**49%24%41%54%36%26%49%57%50%38%26%
Hurt23%23%24%33%15%27%17%24%23%23%37%20%**12%45%24%9%27%51%24%20%22%23%26%
Did Not Make a Difference34%32%38%25%49%34%29%37%32%36%22%39%**38%28%34%35%37%22%26%23%28%37%45%
Not Sure2%2%2%0%3%1%3%2%2%1%0%1%**1%3%1%1%0%1%0%0%1%1%4%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Registered Voters Who Heard Speeches100%54%46%23%24%29%25%47%53%65%11%21%3%48%24%27%38%42%12%7%10%30%23%30%
 
 
5Was your own reaction to Mitt Romney's speech ... positive, negative or neutral?
754 Registered Voters Who Heard SpeechesAllGenderAge<50 / 50+RaceParty AffiliationIdeologyRegion
Margin of Sampling Error: ± 3.5%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / RepublicDemocratIndependConservaModerateLiberalNorth WeNorth EaCentralSouth WeSouth Ea
Positive64%66%62%51%67%63%74%59%68%65%54%65%**83%38%54%86%57%26%72%71%67%62%58%
Negative23%20%26%39%18%21%13%29%18%22%36%19%**9%48%24%7%27%60%22%21%17%28%25%
Neutral13%14%12%10%14%16%12%12%14%13%10%16%**8%13%22%7%16%13%6%8%15%11%16%
Not Sure0%0%0%0%1%0%0%0%0%0%0%0%**0%0%0%0%0%2%0%0%1%0%0%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Registered Voters Who Heard Speeches100%54%46%23%24%29%25%47%53%65%11%21%3%48%24%27%38%42%12%7%10%30%23%30%
 
 
6Was your own reaction to Marco Rubio's speech ...
754 Registered Voters Who Heard SpeechesAllGenderAge<50 / 50+RaceParty AffiliationIdeologyRegion
Margin of Sampling Error: ± 3.4%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / RepublicDemocratIndependConservaModerateLiberalNorth WeNorth EaCentralSouth WeSouth Ea
Positive67%67%66%57%70%65%75%64%69%65%55%76%**84%38%61%84%61%31%63%75%68%60%68%
Negative19%19%20%31%17%19%11%24%16%19%37%15%**7%42%21%7%23%48%20%19%16%26%17%
Neutral14%13%14%12%13%15%14%13%15%16%6%9%**8%20%17%8%16%19%17%5%15%13%14%
Not Sure0%0%0%1%0%1%0%0%1%0%2%0%**1%0%0%1%0%2%0%1%0%0%1%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Registered Voters Who Heard Speeches100%54%46%23%24%29%25%47%53%65%11%21%3%48%24%27%38%42%12%7%10%30%23%30%
 
 
7Was your own reaction to Clint Eastwood's speech ...
754 Registered Voters Who Heard SpeechesAllGenderAge<50 / 50+RaceParty AffiliationIdeologyRegion
Margin of Sampling Error: ± 3.6%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / RepublicDemocratIndependConservaModerateLiberalNorth WeNorth EaCentralSouth WeSouth Ea
Positive49%54%44%48%54%43%54%51%48%45%43%62%**58%30%51%58%47%26%56%55%52%42%49%
Negative24%24%25%32%18%27%20%25%24%25%37%16%**12%45%26%11%26%58%14%20%22%31%25%
Neutral26%22%30%19%27%30%26%23%28%29%17%23%**29%23%23%30%26%16%27%24%25%26%26%
Not Sure1%1%1%1%2%0%1%1%1%1%3%0%**1%2%1%1%1%0%4%1%0%1%0%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Registered Voters Who Heard Speeches100%54%46%23%24%29%25%47%53%65%11%21%3%48%24%27%38%42%12%7%10%30%23%30%
 
 
8After hearing all the speeches at the Republican convention, which best describes you: Nothing changed my mind? I switched from undecided to Romney? I switched from undecided to Obama? I switched from Obama to Romney? Or I switched from Romney to Obama?
754 Registered Voters Who Heard SpeechesAllGenderAge<50 / 50+RaceParty AffiliationIdeologyRegion
Margin of Sampling Error: ± 3.5%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / RepublicDemocratIndependConservaModerateLiberalNorth WeNorth EaCentralSouth WeSouth Ea
Nothing Changed Your Mind66%57%75%57%58%66%80%57%73%72%43%57%**79%66%39%75%56%72%79%63%61%65%68%
Switched From Undecided To Romney16%20%11%20%17%15%12%18%14%14%19%21%**12%10%28%16%19%12%13%17%18%17%13%
Switched From Undecided To Obama10%14%7%12%15%10%5%14%8%8%18%14%**5%12%19%5%13%11%7%9%10%9%13%
Switched From Obama To Romney6%8%4%9%7%7%2%8%5%4%19%4%**2%11%9%2%9%5%2%6%8%9%3%
Switched From Romney To Obama2%2%2%3%3%1%0%3%1%2%1%3%**1%1%4%1%4%0%0%5%2%0%2%
Not Sure0%0%1%0%0%1%0%0%1%0%0%0%**0%0%0%0%0%1%0%0%0%0%1%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Registered Voters Who Heard Speeches100%54%46%23%24%29%25%47%53%65%11%21%3%48%24%27%38%42%12%7%10%30%23%30%
 
 
** Too few respondents of this type were interviewed for this data to be meaningful.