Results of SurveyUSA News Poll #18397
 
How America Sees Rupert Murdoch and News Corporation on 07/21/11. 1,200 USA adults were interviewed by SurveyUSA 07/20/11. Of the adults, 88% were familiar with Rupert Murdoch and were asked about events unfolding in London and Washington DC. Among those who are familiar with Murdoch and who are following the developing story, there is overwhelming support for investigations by the FBI and the U.S. Department of Justice. This survey includes respondents who do not have a home telephone. Of the adult respondents interviewed, 26% use a cell phone to make and receive calls, 74% use a landline phone to make and receive calls. This research was conducted in the middle of fast changing news events, after Rupert Murdoch's testimony to Parliament on 07/19/11. This survey should be viewed as a freeze-frame snapshot of American public opinion at a unique moment in world history. As additional facts become known, American opinions can and should be expected to change.
 
1Rupert Murdoch is chief executive of News Corporation, an American company which owns newspapers and TV stations around the world, including Fox News, the Wall Street Journal, and the New York Post. Is your opinion of Rupert Murdoch... Favorable? Unfavorable? Neutral? Or are you not familiar with Rupert Murdoch?
1200 AdultsAllGenderAge<50 / 50+RaceCell Phone / LanParty AffiliationTea Party MemberIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 2.9%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / Cell PhoLandlineRepublicDemocratIndependYesNoConservaModerateLiberalNo HSHS GradSome ColCollege <$25K$25K - $$50K - $$75K - $>$100KNortheasMidwestSouthWest
Favorable22%29%15%18%24%22%23%21%23%20%25%24%27%18%23%33%13%23%49%18%39%15%11%**22%20%23%15%16%29%19%30%21%16%24%24%
Unfavorable35%37%33%27%37%41%39%32%40%37%29%33%27%29%37%22%50%32%21%41%19%41%53%**24%32%45%24%38%34%45%47%39%37%30%40%
Neutral21%17%24%26%17%18%20%22%19%22%15%19%22%28%18%23%17%24%12%21%19%25%16%**22%24%19%21%23%22%23%17%22%23%18%22%
Not Familiar22%17%27%28%22%18%18%25%18%21%30%23%24%25%21%22%21%21%18%20%23%18%20%**33%25%13%40%23%16%12%6%18%25%28%14%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Adults100%48%52%32%29%21%18%61%39%72%11%11%6%26%74%25%35%39%12%79%32%41%22%3%21%31%45%24%25%24%10%17%19%23%36%22%
 
 
2As far as you know, is Rupert Murdoch... Honorable? Or dishonorable?
933 Familiar With MurdochAllGenderAge<50 / 50+RaceCell Phone / LanParty AffiliationTea Party MemberIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.3%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / Cell PhoLandlineRepublicDemocratIndependYesNoConservaModerateLiberalNo HSHS GradSome ColCollege <$25K$25K - $$50K - $$75K - $>$100KNortheasMidwestSouthWest
Honorable34%41%27%29%35%35%40%32%37%34%42%32%35%28%37%48%24%35%66%29%58%26%17%**39%32%33%32%27%40%29%38%32%31%39%34%
Dishonorable45%43%48%40%49%50%44%44%47%46%39%48%41%39%48%32%62%40%25%51%24%50%66%**35%43%52%39%53%38%51%50%49%47%42%45%
Not Sure20%16%25%30%16%15%17%23%16%20%18%21%24%33%16%20%15%25%9%21%18%24%16%**26%25%15%29%20%22%20%12%19%22%19%21%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Familiar With Murdoch100%52%48%30%29%22%19%59%41%73%10%11%6%25%75%24%35%39%13%81%31%43%23%2%17%30%50%18%24%25%12%21%20%22%33%25%
 
 
3How familiar are you with news stories about phone hacking in Great Britain and payments to Scotland Yard? Very familiar? Somewhat familiar? Not very familiar? Or not at all familiar?
933 Familiar With MurdochAllGenderAge<50 / 50+RaceCell Phone / LanParty AffiliationTea Party MemberIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.3%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / Cell PhoLandlineRepublicDemocratIndependYesNoConservaModerateLiberalNo HSHS GradSome ColCollege <$25K$25K - $$50K - $$75K - $>$100KNortheasMidwestSouthWest
Very34%40%28%25%37%45%31%31%39%34%34%32%44%22%38%34%38%32%44%34%38%30%40%**19%34%41%19%28%36%40%46%34%35%31%38%
Somewhat38%39%37%40%38%34%38%39%36%39%31%38%33%43%36%35%36%41%33%39%36%42%35%**34%34%42%34%39%38%40%40%39%37%39%36%
Not Very17%14%20%20%14%15%18%17%16%17%15%20%9%22%15%20%13%17%13%17%16%17%14%**25%19%12%23%21%16%14%9%15%15%20%15%
Not At All10%7%14%13%10%6%12%12%9%10%18%8%11%12%10%10%11%10%8%10%9%11%11%**19%11%6%22%11%8%6%5%11%13%9%10%
Not Sure1%1%1%1%0%1%0%1%1%0%3%2%3%1%1%1%2%0%2%1%2%1%0%**3%1%0%2%0%2%0%0%1%0%1%1%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Familiar With Murdoch100%52%48%30%29%22%19%59%41%73%10%11%6%25%75%24%35%39%13%81%31%43%23%2%17%30%50%18%24%25%12%21%20%22%33%25%
 
 
4How likely is it that similar activity occurred at Rupert Murdoch's news outlets in the United States? Very likely? Somewhat likely? Not very likely? Or not at all likely?
672 Familiar With Murdoch And HackingAllGenderAge<50 / 50+RaceCell Phone / LanParty AffiliationTea Party MemberIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.9%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / Cell PhoLandlineRepublicDemocratIndependYesNoConservaModerateLiberalNo HSHS GradSome ColCollege <$25K$25K - $$50K - $$75K - $>$100KNortheasMidwestSouthWest
Very42%39%44%35%43%45%45%39%45%41%34%47%48%37%43%34%56%34%31%45%25%45%57%**41%41%42%45%49%36%51%35%44%44%40%41%
Somewhat31%28%35%43%29%27%23%36%25%31%42%25%30%48%26%31%27%35%17%34%29%36%28%**33%34%30%32%29%34%28%32%32%33%29%32%
Not Very15%17%12%11%16%13%20%14%16%15%14%17%10%8%17%18%9%18%29%12%24%13%7%**15%11%16%17%8%16%15%19%16%14%15%15%
Not At All10%14%6%7%10%14%10%8%13%11%8%9%10%4%12%15%7%10%22%8%18%5%7%**9%12%9%4%13%9%6%12%7%8%15%9%
Not Sure2%1%3%4%2%1%1%3%1%2%2%2%3%3%2%2%1%3%1%2%3%1%2%**1%2%2%2%1%4%0%2%1%2%2%4%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Familiar With Murdoch And Hacking100%56%44%27%30%24%18%57%43%74%9%11%6%23%77%24%36%39%14%82%32%42%23%2%13%28%57%14%23%26%13%25%21%22%32%25%
 
 
5The FBI is investigating whether News Corporation hacked the cell phones of any US citizens. Do you support this investigation? Oppose it? Or, are you neutral?
672 Familiar With Murdoch And HackingAllGenderAge<50 / 50+RaceCell Phone / LanParty AffiliationTea Party MemberIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.4%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / Cell PhoLandlineRepublicDemocratIndependYesNoConservaModerateLiberalNo HSHS GradSome ColCollege <$25K$25K - $$50K - $$75K - $>$100KNortheasMidwestSouthWest
Support73%70%76%76%73%75%67%74%72%73%74%76%73%82%70%63%84%69%57%77%57%78%88%**72%71%75%73%78%70%77%73%74%76%69%74%
Oppose12%15%8%13%10%10%15%11%12%11%13%14%10%7%13%19%7%12%19%10%20%9%6%**10%12%12%9%7%17%3%14%10%12%13%11%
Neutral15%15%15%11%17%14%17%14%15%16%12%7%15%10%16%17%8%19%23%13%23%12%5%**16%15%13%18%14%13%20%12%14%12%17%14%
Not Sure1%0%1%0%0%1%1%0%1%0%1%2%2%0%1%1%1%0%1%1%0%1%1%**1%1%0%0%1%0%0%1%2%0%0%1%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Familiar With Murdoch And Hacking100%56%44%27%30%24%18%57%43%74%9%11%6%23%77%24%36%39%14%82%32%42%23%2%13%28%57%14%23%26%13%25%21%22%32%25%
 
 
6Should the United States Department of Justice look to see if News Corporation broke any laws in America?
672 Familiar With Murdoch And HackingAllGenderAge<50 / 50+RaceCell Phone / LanParty AffiliationTea Party MemberIdeologyEducationIncomeRegion
Margin of Sampling Error: ± 3.2%MaleFemale18-3435-4950-6465+18-4950+WhiteBlackHispanicAsian / Cell PhoLandlineRepublicDemocratIndependYesNoConservaModerateLiberalNo HSHS GradSome ColCollege <$25K$25K - $$50K - $$75K - $>$100KNortheasMidwestSouthWest
Yes77%73%83%85%75%75%72%80%74%77%73%76%83%90%73%69%85%75%61%81%64%81%91%**77%79%77%84%84%74%83%72%80%75%77%76%
No17%22%12%10%23%17%19%17%18%16%23%20%16%6%21%27%8%20%34%14%30%13%5%**17%14%18%9%12%20%13%24%15%18%17%20%
Not Sure6%6%5%4%2%8%10%3%9%6%4%4%1%4%6%4%6%6%4%5%7%6%4%**6%7%4%7%4%7%4%4%5%7%6%4%
Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
Composition of Familiar With Murdoch And Hacking100%56%44%27%30%24%18%57%43%74%9%11%6%23%77%24%36%39%14%82%32%42%23%2%13%28%57%14%23%26%13%25%21%22%32%25%
 
 
** Too few respondents of this type were interviewed for this data to be meaningful.