Loading...

To What Extent Do Pollsters Include Cell Phone Respondents, and Tell You Exactly What Those Cell Respondents Think? 33 Polling Firms Compared.

SurveyUSA Breaking News - 11/17/11 01:08 PM

SurveyUSA analyzes the extent to which 33 active public opinion pollsters work to include cell-phone respondents, and proactively disclose in real-time how many cell respondents they have interviewed, and the degree to which those cell respondents differ from landline (home-phone) respondents. If, as research by Marist College , the Pew Research Center, and SurveyUSA finds, there is a difference in how cell respondents and home-phone respondents think and vote, it is vital to include them in research. If cell respondents think and act the same as home-phone respondents, there is no need to make the special effort, and incur the added cost, required to reach them.

cell-table-v2.jpg

To see SurveyUSA’s forecast of how many Americans will not have a home telephone by Election Day 2012 (and will therefore be unreachable by the pollsters above who make no effort to include cell respondents), go here. Two-thirds of Americans age 25 to 29 will be unreachable on a home phone by Election Day 2012, SurveyUSA estimates. Half of those age 18 to 24 and half of those age 30 to 34 will be unreachable on a home phone by Election Day 2012, SurveyUSA estimates.

Pollsters who gather 100% of their data online, such as Zogby, Harris, Reuters, and Polimetrix are excluded from the chart above, but that does not mean that such pollsters exclude cell-phone respondents.

Report any errors or omissions in the table above to: editor@surveyusa.com

Copyright 2014 SurveyUSA®, Clifton NJ, all rights reserved. Terms & Conditions.