And Google wrote 7 questions. And Google admired all that it had created. And Google rested. And it was good.
Could the beginning of a new world look any more humble than this? 7 modest, imperfect, excruciatingly limiting, half-the-time illegible questions.
And Google brought forth:
- Multiple choice (with too few answer choices)
- Multiple select (with too few answer choices)
- Multiple choice (with one image too small to be seen)
- Image choice (with two images too small to be seen)
- Rating (with too few gradations on the scale)
- Rating with image (with too few gradations on the scale)
- Rating with text (with too few gradations on the scale)
Will these Original 7 questions reshape the future of opinion polling and market research, change the fundamental economics of pay-per-view content and give oxygen to publishers large and small?
Google bets that they will.
- Google bets that the entire $15 billion research industry is a bloated middle-man, an impediment to the natural exchange of spontaneous questions and answers, a vestigial artifice. Easily eliminated and quickly forgotten.
- Just as GoogleAds changed forever how goods and services are bought and sold on this planet, so too does Google intend for Do-It-Yourself Google Consumer Surveys to change forever the way questions are asked and answered on this planet.
- Structured research, the kind now conducted by professionals, will be replaced by a Do-It-Yourself, eezy-peezy, unpunctuated, organic give-n-take.
What do you think? Are Do-It-Yourself Google Consumer Surveys (#gsurveys) the dawn of a beautiful new world? Has Google planted the seeds for a research Garden of Eden? Or, are Do-It-Yourself Google Consumer Surveys some kind of a forbidden fruit, sure to have terrible consequences for any who try them?
We welcome your thoughts as we explore this together.