Just after Ultimate Fighting Championship 145, we praised UFC researchers for making creative use of the DIY research tool, Google Consumer Surveys. We are happy to see that UFC is back with another creative pre-event / post-event survey to measure the effectiveness of UFC’s pre-event advertising, and, post-event, to study cross-platform integration and repeat-purchase behavior.

Here are the hub-spoke questions that were in rotation just before the 05/26/12 fight:

Here is the first of 2 post-event questions that appeared just after the 05/26/12 fight:

Here is the second of 2 post-event questions that appeared just after the 05/6/12 fight.

Pre-event and post-event research continue to be one of the most potentially fruitful uses of Google Consumer Surveys. Hat’s off to the Ultimate Fighting Championship folks, who continue to make good use of the #gsurveys tool.