Obsession with ‘Junk Clicks’ Continues to Dog Google Consumer Surveys
Three months after Google launched the DIY research tool Google Consumer Surveys, researchers remain fixated on what percentage of the respondents who answer a Google Consumer Surveys question are not even reading the question, but are just clicking on any box, just to get past the survey, and get to the content that is behind it. We’ve written about this before.
As evidence that the problem has not been laid to rest, we spy newly created questions, currently in rotation, clearly designed to prove or disprove that the respondents to Google Consumer Surveys are in fact thoughtful humans and not devious bots. Consider:
If Google cannot convince potential DIY researchers that Google Consumer Surveys has integrity, then the future of the offering is in doubt.
To see everything that we have written about Google Consumer Surveys, click here.










