History repeats itself because so many people weren’t listening the first time.
Latest victim: the Better Business Bureau, which asks Google Consumer Surveys respondents to evaluate these 3 website designs.
Can you make-out even one thing on any of these 3 prototypes? We cannot — except that there appears to be a skyline of some kind.
Attention BBB: throw away the results of this research and start over. Choose a DIY research tool that is conducive to testing web pages, or hire a professional researcher to help you.
To see everything we have written about Google Consumer Surveys, both good and bad, click here.
FYI: this is what the existing BBB home page looks like: