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Cure For Color Blindness Being Explored on Google Consumer Surveys

The Experts on Google Consumer Surveys - 07/23/12 07:00 AM

Many of the questions that are fielded using the DIY research tool Google Consumer Surveys are frivolous. The results tell you nothing. Not so this series of hub-and-spoke questions about Red-Green color blindness. (Hub question is outlined in red, spoke questions are outlined in purple.)

Real thought went into this project, simple as it appears. We admire the outfit that is behind this research initiative. Naturally, we think the results of the survey will provide high-level directional guidance only, and we would recommend that the laboratory developing this “cure” retain a professional researcher for more substantive testing before rushing any solution to market.

Here is everything we have written about Google Consumer Surveys since the tool was launched in March 2012.

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