A survey of Los Angeles area adults finds recent comments made by Donald Sterling are seen as both offensive and racist, according to a SurveyUSA poll conducted for KABC-TV. Cell-phone and home-phone respondents were interviewed 04/28/14.
72% of Southland adults say the NBA should take action against Sterling. Of those who say action should be taken, by 9:1, Southland adults say Sterling should be fined. By 3:1, Southland adullts say Sterling should be required by the NBA to sell his team.
While overwhelming majorities of both whites and African Americans see the comments as both offensive and racist, there is less agreement on just what should happen next. 9 of 10 black adults who heard the comments say the NBA should take action against Sterling, as do 2 of 3 whites. Of those who say action should be taken, 82% of African Americans and 56% of whites say Sterling should be required to sell the team.
25% of whites say they will watch fewer of the team’s games, as do 40% of African Americans. When it comes to attending games in person, a similar difference: while 33% overall say they will attend fewer games, nearly half of African Americans say they’ll be going to see the Clippers play less often.
Respondents reachable on a home telephone (66% of Los Angeles area adults) were interviewed on their home telephone in the recorded voice of a professional announcer. Respondents not reachable on a home telephone (34% of adults) were shown a questionnaire on their smartphone, tablet or other electronic device.