In Pennsylvania, Cell-Phone Respondents Vote 10 Points More Democratic than Home-Phone Respondents, Turning Romney Win into Romney Tie
Cell-phone respondents are significantly more likely to vote for a Democratic candidate for President than are home-phone respondents, SurveyUSA research continues to show.
- In a survey of Pennsylvanians conducted for KDKA-TV in Pittsburgh, SurveyUSA found a 10-point difference between how home-phone and cell-phone respondents look at the issue. n=800, 24% are cell-phone respondents. Poll released 11/10/11. Mitt Romney carries Pennsylvania if only home-phone respondents are included in the research. But when cell-phone respondents are blended into the respondent population, the contest between Romney and Obama ends in a tie, 44% to 44%. Pennsylvania is a critical battleground state.
- In a survey of California adults conducted for 3 TV stations in California, SurveyUSA found a 16-point difference between how home phone and cell-phone respondents vote for President. Home-phone respondents are consistently more Republican friendly, cell-phone respondents are consistently more Democrat friendly. n=800, 25% are cell-phone respondents. Poll released 11/10/11.
Polls that exclude cell-phone respondents, such as those conducted by many SurveyUSA competitors, risk mis-characterizing public opinion. SurveyUSA estimates that by Election 2012, half of voters age 25 to 34, and one-third of voters age 35 to 44, will not be reachable on a home-phone. Make certain the polls you commission, and the competing polls you analyze, properly account for cell-phone respondents. No research firm has done more work studying cell-phone respondents at the state and local level than has SurveyUSA, America’s Pollster®.














