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Exclusive SurveyUSA Market Research on Pittsburgh TV News Talent, Now Available to Agents and Station Managers

- 04/04/13 07:00 AM

 

SurveyUSA releases for the first time an unprecedented, in-depth look at the TV media landscape in media Market #23, Pittsburgh.

This is not stale, generic, national research pulled out of some book, with limited and dated relevance to the Pittsburgh market. This is 1,568 PDF pages of fresh, local, detailed research on the Pittsburgh media landscape, conducted March 2013, with insight nowhere else found on the Pittsburgh media market and the talent that drives it.

Which of the following stations has the best local newscast, and which has the worst?

  • KDKA, channel 2, the CBS affiliate, where Anne Linaberger is News Director
  • WTAE, channel 4, the ABC affiliate, where Justin Antoniotti is News Director
  • WPXI, channel 11, the NBC affiliate, where Mike Oliveira is News Director

And:

  • Which station has the best sports?
  • Which has the best weather?
  • Which has the best website?
  • Which is the most accurate?
  • Which gives you both sides of the story?

SurveyUSA has the answers.

Proud to be America’s Pollster®, SurveyUSA interviewed 1,000 Pittsburgh DMA adults, including 662 respondents who watch local TV news almost every day. SurveyUSA talked to those viewers, as well as to those people who told us they don’t watch local news regularly. More than 200 actualities are available for you to listen to and analyze. These real-time focus groups would cost many thousands of dollars to put together if you were to try to do it yourself.  SurveyUSA has done it for you. Here are just a few samples:

You can listen to SurveyUSA’s exclusive real-time focus groups by following the instructions below; More than 200 sound-bites have been edited into two reels.

The first reel is from people who watch Pittsburgh local news “almost every day.” We asked them what they liked and disliked, and they told us.  We have 33 minutes of actualities, queued and ready.

The second reel is from people in the Pittsburgh DMA who do not watch local TV news. We asked them why not? They told us. We have 11 minutes of actualities queued and ready.

We are pleased to make these quantitative and qualitative research findings available to the stakeholders most affected by it:

  • General Managers
  • News Directors
  • Anchors
  • On-Air Reporters
  • Talent Agents
  • Group Heads
  • Research Directors
  • Promotion Directors
  • Program Directors
  • Advertisers

Whether you’re a news director worried about slipping ratings, an agent trying to shop a client, an anchor trying to figure out if it’s time to jump to a PR gig, an advertiser wondering which station is really the best place to spend your dollars, or just an interested news junkie, there’s something here for you.

51 pointed questions, with fully crosstabbed results, giving you fascinating insights:

  • All 4 of Pittsburgh’s highest-rated on-air talents all work for the same station.
  • Among 25-54 year olds, two anchors tie for the highest rating … but they work for different stations.
  • The station with the best newscast does not have the best website.
  • One station is twice as popular among African American news viewers as it is among white news viewers.
  • The anchor given the highest rating by African Americans is tied for 7th among whites.
  • 57% of those who watch local news nearly every day say there isn’t enough coverage of their local area.
  • By margins of 3:2, viewers of two Pittsburgh stations say the stories covered on local TV news mostly don’t affect them. Viewers of the third station say, by a slim 51% – 46% majority, that the stories covered on local TV news mostly do affect them.

Every major on-air talent in the Pittsburgh media market is analyzed. Not only is each talent rated relative to his/her competitors, but the ratings for each talent are broken down by:

  • Gender
  • Age
  • Race
  • Education
  • Income

A complete, in-depth comparison of the relative strengths and weaknesses of 26 of the Pittsburgh market’s most celebrated news personalities:

  • Jennifer Abney
  • Jennifer Antkowiak
  • Joe Arena
  • Wendy Bell
  • Kevin Benson
  • Dennis Bowman
  • Darieth Chisolm
  • Mike Clark
  • Stephen Cropper
  • Rick Dayton
  • Peggy Finnegan
  • Kelly Frey
  • Janelle Hall
  • Mike Harvey
  • Demetrius Ivory
  • David Johnson
  • Susan Koeppen
  • Alby Oxenreiter
  • Bob Pompeani
  • Ken Rice
  • Stacy Smith
  • Kristine Sorensen
  • Andrew Stockey
  • Jeff Verszyla
  • Sally Wiggin
  • Michelle Wright

Your viewers rank these on-air talents from best to worst. These rankings should be especially important to CBS General Manager Chris Pike, Hearst General Manager Michael Hayes, and Cox General Manager Ray Carter.

Why trust SurveyUSA?

For 20 years, SurveyUSA has worked with local TV stations to improve their newscasts, and to help make their branding, positioning, and talent better. SurveyUSA’s entire focus is local. We understand local media markets like no other research company.

You have 2 ways to access these exclusive SurveyUSA research results

To see just the high-level results of this survey and access the answers to every question asked, click here.

Or:

To see all of the results, including the complete interactive crosstabs, which, if printed, will be 1,568 PDF pages, and to be able to listen to more than 200 actualities from Pittsburgh local news viewers and non-viewers, follow these instructions:.

In Mayor of Los Angeles Runoff, Garcetti Has Advantage over Greuel, 4 Weeks Till Early Voting Begins

SurveyUSA Operations - 03/28/13 11:53 AM

In a runoff election today for Mayor of Los Angeles, among the top 2 finishers in the 03/05/13 primary, Eric Garcetti leads Wendy Greuel 47% to 40%, according to a SurveyUSA poll conducted exclusively for KABC-TV.

There is a 23-point Gender Gap: Garcetti leads among men by 18 points. Greuel leads among women by 5 points. Garcetti leads among both whites and Latinos.

Garcetti’s coalition is broad: he leads, though in single digits, among Democrats, Independents and Republicans. He leads, though in single digits, among those with no college education, those with some college education and those with a 4-year college degree. He leads by double-digits among the least affluent. Garcetti edged Greuel by 4 points in the primary.

In the runoff for City Attorney of Los Angeles, challenger Mike Feuer builds upon his impressive 14-point primary win and today leads incumbent Carmen Trutanich in the runoff 49% to 31%. Feuer leads among young and old, male and female, white, black, Latino and Asian. Trutanich does best among the city’s least affluent voters, where he draws within 1 point of Feuer, but otherwise Feuer dominates.

Cell-phone and home-phone respondents included in this research: SurveyUSA interviewed 1,000 adults from the city of Los Angeles 03/23/13 through 03/26/13. Of the adults, 836 were registered to vote. Of the registered, 523 were determined by SurveyUSA to be likely to vote on or before the 05/21/13 runoff. Early voting begins 04/22/13. This research was conducted using blended sample, mixed mode. Respondents reachable on a home telephone (77% of likely voters) were interviewed on their home telephone in the recorded voice of a professional announcer. Respondents not reachable on a home telephone (23% of likely voters) were shown a questionnaire on their smartphone, tablet or other electronic device.

Exclusive SurveyUSA Market Research on Charlotte TV News Talent, Now Available To Agents and Station Managers

SurveyUSA Breaking News - 03/12/13 10:34 AM

 

SurveyUSA releases for the first time an unprecedented, in-depth look at the TV media landscape in media Market #25, Charlotte.

This is not stale, generic, national research pulled out of some book, with limited and dated relevance to the Charlotte market. This is 3,000 PDF pages of fresh, local, detailed research on the Charlotte media landscape, conducted March 2013, with insight nowhere else found on the Charlotte media market and the talent that drives it.

Which of the following stations has the best local newscast, and which has the worst?

  • WBTV, Channel 3, The CBS affiliate, where Dennis Milligan is News Director
  • WCNC, Channel 6, the NBC affiliate, where Corrie Harding is News Director
  • WSOC, Channel 9, the ABC affiliate, where Julie Szulczewski is News Director
  • WCCB, Channel 18, the Fox affiliate, where Angela Robbins is News Director
  • News 14, where Jim Newman is News Director

And:

  • Which station has the best sports?
  • Which has the best weather?
  • Which has the best website?
  • Which is the most accurate?
  • Which gives you both sides of the story?

SurveyUSA has the answers.

Proud to be America’s Pollster®, SurveyUSA interviewed 1,000 Charlotte DMA adults, including 641 respondents who watch local TV news almost every day.

SurveyUSA talked to your viewers. SurveyUSA listened to what they told us. Here’s a sample:

  • “Too many wrecks, robberies and rapes.”
  • “It’s all about house fires and murders.”
  • “The weather reports are a joke – just awful.”
  • “The directors on WBT morning news should all be fired.”
  • “The world is always ending … right after this commercial message.”
  • “We are not kindergartners.”
  • “Not enough South Carolina news.”
  • “WBT ignores South Carolina.”
  • “Too focused on Charlotte.”
  • “I’m sick of hearing about Duke.”
  • “It’s disgusting to hear so many liberal views.”
  • “Too many commercials.”
  • “More time on commercials than on the news.”
  • “Every other thing is an ad.”
  • “Too much emphasis on race car drivers.”
  • “I hate the word ‘now.’ When a sentence starts with now, I change the channel.”
  • “Steve Udelson should find a new line of work.”
  • “You should have more stories about God’s miracles, and please, get rid of the President.”

You can listen to SurveyUSA’s exclusive real-time focus groups right here. Dozens of sound-bites have been edited into two reels.

The first reel is from people who watch Charlotte local news “almost every day.” We asked them what they liked and disliked, and they told us.  We have 22 minutes of actualities, queued and ready.

The second reel is from people in the Charlotte DMA who do not watch local TV news. We asked them why not? They told us. We have 12 minutes of actualities queued and ready.

To listen, just press the orange “PLAY” arrow, below.

This real-time focus group would cost many thousands of dollars to put together if you were to try to do it yourself.  SurveyUSA has done it for you.

We are pleased to make these quantitative and qualitative research findings available to the stakeholders most affected by it:

  • General Managers
  • News Directors
  • Anchors
  • On-Air Reporters
  • Talent Agents
  • Group Heads
  • Research Directors
  • Promotion Directors
  • Program Directors
  • Advertisers

Whether you’re a news director worried about slipping ratings, an agent trying to shop a client, an anchor trying to figure out if it’s time to jump to a PR gig, an advertiser wondering which station is really the best place to spend your dollars, or just an interested news junkie, there’s something here for you.

75 pointed questions, with fully crosstabbed results, giving you fascinating insight into:

  • 3 of Charlotte’s 4 highest-rated on-air talents all work for the same station.
  • That station with the 3 highest rated talents is not the #1 rated news station in Charlotte.
  • Women are drawn to WBTV.
  • Men are drawn to WSOC.
  • WBTV viewers are a little older.
  • WSOC viewers are a little younger.
  • Overwhelmingly, minorities see one station as the best in town.
  • The #1 rated news station in Charlotte also has the best weather.
  • But who has the best sports?
  • Who has the best website?
  • Which station attracts the area’s least affluent viewers?
  • Which station has 3 times as many rich viewers as poor viewers?
  • Which station has twice as many college grads as it has high-school grads?
  • Does anyone turn first to the Charlotte Observer when they are looking for local news?

Every major on-air talent in the Charlotte media market is analyzed. Not only is each talent rated relative to his/her competitors, but the ratings for each talent are broken down by:

  • Gender
  • Age
  • Race
  • Education
  • Income

A complete, in-depth comparison of the relative strengths and weaknesses of 43 of the Charlotte market’s most celebrated news personalities:

  • Allison Latos
  • Al Conklin
  • Blair Miller
  • Brad Panovich
  • Brigida Mack
  • Chris Clark
  • Christine Nelson
  • Christine Noel
  • Claudine Chalfant
  • Dave Wagner
  • Delano Little
  • Derek James
  • Dion Lim
  • Eric Thomas
  • Erica Bryant
  • Gary Stephenson
  • Ira Cronin
  • Israel Balderas
  • Jamie Boll
  • Jeff Crum
  • Jim Connors
  • John Carter
  • Johnny Chappell
  • Keith Monday
  • Kelli Bartik
  • Kellie Patterson
  • Larry Sprinkle
  • Marti Skold
  • Maureen O’Boyle
  • Mike Solarte
  • Molly Grantham
  • Morgan Fogarty
  • Natalie Pasquarella
  • Paul Cameron
  • Peter Daut
  • Reg Taylor
  • Rob Boisvert
  • Scott Wickersham
  • Sonja Gantt
  • Steve Udelson
  • Tera Blake
  • Terrance Bates
  • Tiffany Wright

Your viewers rank these on-air talents from best to worst. These rankings are especially important to two of the most important men in Charlotte, Raycom General Manager Nick Simonette and Cox General manager Joe Pomilla. The research results are nowhere near as encouraging for Belo General manager Tim Morrissey.

Why trust SurveyUSA?

For 20 years, SurveyUSA has worked with local TV stations to improve their newscasts, and to help make their branding, positioning, and talent better. SurveyUSA’s entire focus is local. We understand local media markets like no other research company.

You have 2 ways to access these exclusive SurveyUSA research results

To see just the high-level results of this survey and access the answers to every question asked, click here.

Or:

To see all of the results, including the complete interactive crosstabs, which, if printed, will be 3,000 PDF pages, follow these instructions:.

SurveyUSA Extends Research Services to Newspapers; Teams with Industry Veteran Goldstrom to Head Growth

SurveyUSA Operations - 02/25/13 06:00 AM

CLIFTON NJ – February 25, 2013:  SurveyUSA®, one of the nation’s largest public opinion pollsters and most innovative market research firms, today announces that for the first time, SurveyUSA’s services will be available to America’s top newspapers and their web and mobile platforms on a subscription or a la carte basis.

“SurveyUSA is an invaluable, new resource for every multi-platform newspaper,” says SurveyUSA CEO Jay H Leve.

While SurveyUSA has polled over the past 20 years for many of the nation’s most respected newspapers, that business came to SurveyUSA from word-of-mouth referral, and never as the result of any proactive sales and marketing effort.

Today is the first day that SurveyUSA will assign full-time resources to help America’s premiere publications transition from print to digital multi-platform.

“As America’s marquee content companies grow their web and mobile presences, it’s more important than ever for them to measure Return on Investment,” Leve says. “SurveyUSA is uniquely set up to help content companies make sure each platform is pulling its own weight. Our hyper-local focus is 100% in sync with a modern newspaper’s growth strategy.”

Heading the expansion will be Mort Goldstrom, a newspaper-industry sales and marketing veteran, who joins SurveyUSA as Senior Vice President of Business Development. Goldstrom was most recently a Vice President at the Newspaper Association of America, and prior to that served in management capacities at Dow Jones and Knight Ridder.

“Mort Goldstrom is the exact right person to make sure every multi-platform newspaper in America is getting the best possible ROI for each platform,” Leve says. “SurveyUSA has a great story to tell. Starting today, newspaper publishers and newsroom executives will have their first chance to hear it.”

Leve and Goldstrom have known each other professionally for 30 years.

About SurveyUSA: SurveyUSA, America’s Ticker®, conducts full-service research for media, government, academic and corporate clients under exclusive contract. Publishers turn to SurveyUSA for local advertising recall studies, local readership research and digital effectiveness surveys. Innovative and nimble, SurveyUSA has completed 36,000 local research projects and has interviewed 25 million Americans, touching 1 in every 5 homes. SurveyUSA’s 20-year track record of local pre-election polling is unmatched. To learn more about SurveyUSA, click here.

 

Exclusive SurveyUSA Market Research on the Dallas Media Market and Dallas TV News Talent, Now Available To Agents, Station Managers and Advertisers

- 02/21/13 07:00 AM

SurveyUSA releases for the first time an unprecedented, in-depth look at the TV media landscape in media Market #5, Dallas.

This is not stale, generic, national research pulled out of some book, with limited and dated relevance to the Dallas market. This is 2,063 PDF pages of fresh, local, detailed research on the Dallas media landscape, conducted February 2013, with insight nowhere else found on the Dallas media market and the talent that drives it.

Which of the following stations has the best local newscast, and which has the worst?

  • KDFW-TV, channel 4, the Fox affiliate, which goes by Fox 4 News.
  • KXAS-TV, channel 5, the NBC affiliate, which goes by NBC 5 News.
  • WFAA-TV, channel 8, the ABC affiliate, which goes by News 8.
  • KTVT-TV, channel 11, the CBS affiliate, which goes by CBS 11 News.

Which areas are the stations in 2nd and 3rd place strongest in? Where is there opportunity for them to catch the #1 station?

SurveyUSA, America’s Pollster, interviewed a total of 1,000 Dallas DMA adults, including 513 respondents who watch local TV news almost every day, and another 487 who do not watch local TV news.  SurveyUSA gathered both  quantitative and qualitative data.

SurveyUSA talked to your viewers. SurveyUSA listened to what they told us. Here’s a sample:

  • “That new weather girl looks terrible. Her clothes don’t fit. She’s wearing them too tight.”
  • “I hate it when you guys break into a regularly scheduled program and repeat the same thing over and over and over again.”
  • “Dale Hansen is a snob.”
  • “I wish that Heather Hays would not be biased.”
  • “We don’t need no pretty boys on the local sports.”
  • “Delkus comes across as hysterical.”
  • “I don’t want to see any Hollywood garbage.”
  • “Of the 22-minute newscast, 18 minutes is about Dallas. Forget about Dallas.”
  • “Clarice is over the hill.”
  • “I love Channel 33′s Top 5 Countdown.”
  • “Get rid of Hansen. He’s an idiot.”
  • “Reinstate Jane McGarry.”

You can listen to SurveyUSA’s exclusive real-time focus group right here. Dozens of sound-bites have been edited into a 15-minute reel.

Just press the orange arrow, below, to hear your viewers in their own voices. It will be the best 15 minutes you spend today:

This real-time focus group would cost many thousands of dollars to put together if you were to try to do it yourself.  SurveyUSA has done it for you.

We are pleased to make these quantitative and qualitative research findings available to the stakeholders most affected by it:

  • General Managers
  • News Directors
  • Anchors
  • On-Air Reporters
  • Talent Agents
  • Group Heads
  • Research Directors
  • Promotion Directors
  • Program Directors
  • Advertisers

Whether you’re a news director worried about slipping ratings, an agent trying to shop a client, an anchor trying to figure out if it’s time to jump to a PR gig, an advertiser wondering which station is really the best place to spend your dollars, or just an interested news junkie, there’s something here for you.

62 pointed questions, with fully crosstabbed results, giving you data on:

  • How the #1-rated newscast attracts the least educated and least affluent viewers.
  • Why Belo’s WFAA-TV, under ND Carolyn Mungo and GM Mike Devlin, is seen as having the market’s best weather and the best sports.
  • Why Fox’s KDFW-TV, under ND Robin Whitmeyer and GM Kathy Saunders, does better with men than women.
  • How CBS’s KTVT-TV, run by ND Adrienne Roark and GM Gary Schneider, does particularly well with Hispanics.
  • How women are attracted to NBCUniversal’s KXAS-TV, run by ND Susan Tully and GM Tom Ehlmann.
  • Is the most popular on-air talent in Dallas the 10 pm team of Campos, McCaa, Delkus, and Hansen? Or does that team alienate as many as it attracts?
  • Which station has the best website?
  • Which station is in front when it comes to connecting with viewers using social media?
  • Exactly what features regular news viewers would want to see if they could design their own perfect newscast.
  • What’s turning off non-viewers.
  • Which station is #1 by a nearly 2:1 margin among standard-definition viewers … but by a single percentage point among high-def viewers.
  • Which station is seen as having Dallas’s worst newscast (at least: by all the educated and affluent viewers) — and how it’s possible for one station to be both the best and the worst in a given market.

Every major on-air talent in the Dallas media market is analyzed. Not only is each talent rated relative to his/her competitors, but the ratings for each talent are broken down by:

  • Gender
  • Age
  • Race
  • Education
  • Income

A complete, in-depth comparison of the relative strengths and weaknesses of 33 of the Dallas market’s most celebrated news personalities:

  1. Clarice Tinsley
  2. Steve Eagar
  3. Heather Hays
  4. Dan Henry
  5. Mike Doocy
  6. Tim Ryan
  7. Lauren Przybyl
  8. Evan Andrews
  9. Brian Curtis
  10. Marc Fein
  11. Meredith Land
  12. David Finfrock
  13. Newy Scruggs
  14. Deborah Ferguson
  15. Mark Hayes
  16. Grant Johnston
  17. Gloria Campos
  18. John McCaa
  19. Shelly Slater
  20. Jane McGarry
  21. Pete Delkus
  22. Dale Hansen
  23. Cynthia Izaguirre
  24. Ron Corning
  25. Colleen Coyle
  26. Greg Fields
  27. Doug Dunbar
  28. Karen Borta
  29. Larry Mowry
  30. Babe Laufenberg
  31. Brendan Higgins
  32. Adrienne Bankert
  33. Garry Seith

 

Why trust SurveyUSA?

For 20 years, SurveyUSA has worked with local TV stations to improve their newscasts, and to help make their branding, positioning, and talent better. SurveyUSA’s entire focus is local. We understand local media markets like no other research company.

 

You have 2 ways to access these exclusive SurveyUSA research results

To see just the high-level results of this survey and access the answers to every question asked, click here.

Or:

To see all of the results, including the complete interactive crosstabs, which, if printed, will be 2,063 PDF pages, follow these instructions:

Exclusive SurveyUSA Market Research on the Boston Media Market and Boston TV News Talent, Now Available To Talent, Agents, Station Managers and Advertisers

- 02/05/13 06:00 AM

 

SurveyUSA releases for the first time an unprecedented, in-depth look at the TV media landscape in media Market #7, Boston (Manchester).

This is not stale, generic, national research pulled out of some book, with limited and dated relevance to the Boston market. This is 1,700 PDF pages of fresh, local, detailed research on the Boston media landscape, conducted January 2013, with insight nowhere else found on the Boston media market and the talent that drives it.

Which of the following stations has the best local newscast?

  • WBZ-TV, channel 4, the CBS affiliate, which goes by WBZ News.
  • WCVB-TV, channel 5, the ABC affiliate, which goes by NewsCenter 5.
  • WHDH-TV, channel 7, the NBC affiliate, which goes by 7News.
  • WMUR-TV, channel 9, the Manchester NH ABC affiliate, which goes by News 9.
  • WFXT-TV, channel 25, the Fox affiliate, which goes by Fox 25 News.
  • NECN, the New England Cable News network.

Which areas are the stations in 2nd and 3rd place strongest in? Where is there opportunity for them to catch the #1 station?

SurveyUSA, America’s Pollster, interviewed a total of 950 Boston DMA adults, including 513 respondents who watch local TV news almost every day, and another 437 who do not watch local TV news.

SurveyUSA talked to your viewers. SurveyUSA listened to what they told us.

Listen to this marketplace assessment, by a 52-year old woman from Cambridge, who damns Channel 5 with the faintest of praise:

And, listen to this reaction to Fox 25′s Doug VB Goudie, from a 40-year old man from Braintree:

 

More than 100 actualities from your viewers are available for you to listen to and analyze. These real-time focus groups would cost many thousands of dollars to put together if you were to try to do it yourself.  SurveyUSA has done it for you.

  • Listen as viewers tell us about Channel 5:  “The people are older than the the Pyramids” … “out of shape” … “just a mess.
  • Listen as viewers tell us about Channel 25: “Blood, guts and murders.
  • Listen as viewers tell us about Channel 7: How many “Body Parts Found on Railroad Tracks” stories can you stomach?

We are pleased to make this data available to the stakeholders most affected by it:

  • General Managers
  • News Directors
  • Anchors
  • On-Air Reporters
  • Talent Agents
  • Group Heads
  • Research Directors
  • Promotion Directors
  • Program Directors
  • Advertisers

Whether you’re a news director worried about slipping ratings, an agent trying to shop a client, an anchor trying to figure out if it’s time to jump to a PR gig, an advertiser wondering which station is really the best place to spend your dollars, or just an interested news junkie, there’s something here for you.

61 pointed questions, with fully crosstabbed results, giving you data on:

  • Why roughly half of Boston-area adults don’t watch local news
  • Why Hearst’s WCVB-TV, under ND Andrew Vrees and GM Bill Fine, is the overall #1 station in the market
  • Where Fox’s WFXT-TV, under ND Paul McGonagle and GM Gregg Kelley, is closing
  • Where Sunbeam’s WHDH-TV, run by ND Linda Miele and GM Chris Wayland, shows strength of its own
  • How the most popular on-air talent in Boston is a weatherman.
  • How the most popular news anchor in Boston is a part-timer at CBS’ WBZ-TV, run by ND John Verrilli and GM Mark Lund.
  • Which station has the best on-air sports?
  • Which station has the best website?
  • Which station has the best on-air weather?
  • Who is the best weatherman?
  • Which station is in front when it comes to connecting with viewers using social media?
  • Exactly what features regular news viewers would want to see if they could design their own perfect newscast.
  • What’s turning off non-viewers.
  • Which station is more than twice as popular with standard-definition news viewers as it is with HD viewers.
  • The correlation between how much money you earn and how much you find local TV news to be “silly.”

Every major on-air talent in the Boston media market is analyzed. Not only is each talent rated relative to his/her competitors, but the ratings for each talent are broken down by:

  • Gender
  • Age
  • Race
  • Education
  • Income
  • Region of the DMA

A complete, in-depth comparison of the relative strengths and weaknesses of 30 of the Boston market’s most celebrated  news personalities:

  1. Bianca de la Garza
  2. Randy Price
  3. J.C. Monahan
  4. Ed Harding
  5. Heather Unruh
  6. Liz Brunner
  7. Harvey Leonard
  8. Adam Williams
  9. Jeremy Reiner
  10. Kim Khazei
  11. Reid Lamberty
  12. Pete Bouchard
  13. David Wade
  14. Paula Ebben
  15. Jack Williams
  16. Lisa Hughes
  17. Jonathan Elias
  18. Melissa Mack
  19. Barry Burbank
  20. Mike Nikitas
  21. Latoyia Edwards
  22. Tom Griffith
  23. Shelley Walcott
  24. Gene Lavanchy
  25. Shannon Mulaire
  26. Maria Stephanos
  27. Mark Ockerbloom
  28. Kevin Lemanowicz
  29. Shiri Spear
  30. Doug VB Goudie

 

Why trust SurveyUSA?

For 20 years, SurveyUSA has worked with local TV stations to improve their newscasts, and to help make their branding, positioning, and talent better. SurveyUSA’s entire focus is local. We understand local media markets like no other research company.

 

You have 2 ways to access these exclusive SurveyUSA research results

  1.  To see just the high-level results of this survey and access the answers to every question asked, click here.
  2. Or:

  3. To see all of the results, including the complete interactive crosstabs, which, if printed, will be 1,700 PDF pages, and to be able to listen to the actualities from SurveyUSA’s real-time focus group, click here.

 

 

SurveyUSA 2012 Election Report Card

SurveyUSA Operations - 11/29/12 08:00 AM

 

Election Eve, Ohio: Obama in Strongest Position Yet To Capture Buckeye State’s 18 Critical Electoral Votes

SurveyUSA Operations - 11/05/12 12:15 PM

When all is said and done, and 24 hours remain until votes are counted in Ohio, Barack Obama leads Mitt Romney 49% to 44%, according to SurveyUSA’s 5th and final pre-election tracking poll, conducted for WCMH-TV in Columbus. In 5 tracking polls, Obama has never trailed; today’s poll is the first time Obama has polled as high as 49%. Compared to an identical SurveyUSA poll one week ago, Obama is up 1 point, Romney is down 1 point. Obama had led by 3, now leads, at the wire, by 5. Men are moving to Obama on the final weekend. 6 out of 7 Ohio voters has been personally contacted by one or both presidential campaigns.

As they have in all 5 SurveyUSA polls, voters say Romney would do better at balancing the federal budget.
As they have in all 5 SurveyUSA polls, voters say Obama would do better at keeping America safe.
As they have in all 5 SurveyUSA polls, voters say Obama is more in touch with the average working person.

In the election for United States Senator from Ohio, incumbent Democrat Sherrod Brown narrowly edges Republican challenger Josh Mandel 44% to 41%, in a contest with national implications. Brown has never trailed in 5 tracking polls, but his lead has been as small as 1 point. Today’s lead of 3 points is down from last week’s lead of 5 points. The contest is slightly more volatile than is the President’s. Among those who tell SurveyUSA they have already voted, Brown has a 21-point lead “banked.” For Mandel to have a chance, he must overpower Brown with the larger group of voters who tell SurveyUSA they will vote on Election Day. Brown currently has a 10-point lead among Election Day voters. Brown has made steady inroads among Ohio’s Independent voters, and at the finish line, out polls Mandel among this group – though just bareley. Two weeks ago, Brown had led by 13 points among Independents, but on Election Eve, trails by 1.

Cell-phone and home-phone respondents included in this research: SurveyUSA interviewed 910 adults from the state of Ohio 11/01/12 through 11/04/12. Of the adults, 822 were registered to vote. Of the registered, 803 were determined by SurveyUSA to have already returned a ballot, or to be likely to do so on or before Election Day. This research was conducted using blended sample, mixed mode. Respondents reachable on a home telephone (72% of likely voters) were interviewed on their home telephone in the recorded voice of a professional announcer. Respondents not reachable on a home telephone (28% of likely voters) were shown a questionnaire on their smartphone, tablet or other electronic device.

In Missouri, 2 Days Till Votes Are Counted, McCaskill Poised to Defeat Akin, Hold U.S. Senate Seat for Democrats

SurveyUSA Operations - 11/05/12 11:22 AM

In an election for United States Senator from Missouri, incumbent Democrat Claire McCaskill leads at the wire, having assembled a coalition that should allow her to defeat Republican challenger Todd Akin, according to a SurveyUSA poll conducted for KSDK-TV in St Louis, KSHB-TV in Kansas City, and KSPR-TV and KYTV-TV in Springfield. The contest has national significance. McCaskill gets 51% to 36% for Akin, with Libertarian Jonathan Dine far back at 8%. If Dine’s support should collapse on Election Day, those votes almost certainly will go to Akin and will reduce the McCaskill margin of victory shown here.

Akin holds just 66% of the Republican base, compared to McCaskill, who holds 93% of the Democratic base. McCaskill leads among Independents by 24 points, and leads among moderates by 48 points. Of those voting for Barack Obama for President, 97% are also voting for the Democrat McCaskill. But of those voting for Mitt Romney for President, just 70% are also voting for Republican Akin.

In the election for Governor of Missouri, incumbent Democrat Jay Nixon defeats Republican challenger Dave Spence 48% to 39%. White voters split, 44% to 44%. Nixon’s entire margin of victory comes from African American voters, who break 11:1 for Nixon.

Mitt Romney carries Missouri 50% to 43%, defeating Barack Obama by 7 points, and keeping Missouri’s 10 electoral votes Republican red. Romney leads by 38 points among evangelical voters, and by 50 points among pro-life voters. Obama carries greater St. Louis and effectively ties Romney in greater Kansas City. But Romney has overpowering strength in Southwestern MO and in Northern MO.

Cell-phone and home-phone respondents included in this research: SurveyUSA interviewed 700 adults from the state of Missouri 10/28/12 through 11/03/12. Of the adults, 643 were registered to vote. Of the registered voters, 589 were determined by SurveyUSA to be likely to vote in the 11/06/12 general election. This research was conducted using blended sample, mixed mode. Respondents reachable on a home telephone (72% of likely voters) were interviewed on their home telephone in the recorded voice of a professional announcer. Respondents not reachable on a home telephone (28% of likely voters) were shown a questionnaire on their smartphone, laptop or other electronic device.

In North Carolina, Romney Poised to Come From Behind To Drag 15 Electoral Votes From Blue Column to Red

SurveyUSA Operations - 10/31/12 07:04 PM

Early voters in North Carolina favor Barack Obama, who has a lead “banked” heading into the final week of campaigning, according to a SurveyUSA poll conducted exclusively for WRAL-TV in Raleigh. But: Election-Day voters will go for Mitt Romney in sufficient numbers that it appears Romney will outperform Obama, 50% to 45%, when all votes are counted. Obama leads among those who have already voted, by mail or in person, but among voters who plan to vote on Election Day, Romney leads 2:1.

All of Romney’s advantage comes from men, where he leads by 9 points. The contest is tied among women. White voters 2:1 favor Romney. The contest is close because African Americans vote 10:1 for Obama. Romney leads narrowly in greater Charlotte and in southern and Coastal NC. Romney leads decisively in greater Greensboro. Romney leads among the educated and the less educated. Those who think there should be no legal recognition of same-sex marriage vote 3:1 for Romney. Those who think same-sex couples should be given all the legal rights of marriage vote 6:1 for Obama. Twice as many voters in NC say they are worse-off today than 4 years ago than say they are better-off. In contrast, voters say that 1 year from now, the North Carolina economy will be stronger than it is today.

In an election for Governor of North Carolina, Republican Pat McCrory defeats Democratic challenger Walter Dalton 53% to 36%. McCrory leads among young and old, male and female, rich and poor, the well-educated and the less-educated.

In an election for Lieutenant Governor today, Republican Dan Forest edges Democrat Linda Coleman 48% to 42%.
In an election for State Auditor today, Democrat Beth Wood and Republican Debra Goldman run effectively even, 44% for Wood, 42% for Goldman.
In an election for State Treasurer today, Democrat Janet Cowell edges Republican Steve Royal 47% to 42%.

Cell-phone and home-phone respondents included in this survey: SurveyUSA interviewed 800 North Carolina adults 10/26/12 through 10/29/12. Of the adults, 723 were registered to vote. Of the registered voters, 682 were determined by SurveyUSA to have already returned a ballot, or to be likely to do so, on or before Election Day. This research was conducted using blended sample, mixed mode. Respondents reachable on a home telephone (69% of likely voters) were interviewed on their home phone in the recorded voice of a professional announcer. Respondents not reachable on a home phone (31% of likely voters) were shown a questionnaire on their smartphone, tablet or other electronic device.

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