CLIENTS 
Millions of Americans see the results
of SurveyUSA research each night on the news. Approximately 50% of Americans
live in a location where SurveyUSA poll results are regularly featured.
BENEFITS
SurveyUSA revolutionized the public opinion polling business not once
but twice.
First, in 1992, SurveyUSA made it possible for media organizations of
all sizes to order true random-sample research, of any geography, on
a topic of local, national or international interest, at a moment's notice,
and get back results the same day, in time for that night's news deadline.
Prior to SurveyUSA, the fastest opinion polls took 72 hours to complete,
and cost about $7,200. SurveyUSA reduced the turnaround time and cost
by an order of magnitude, without a sacrifice in quality. Not every research
project can or should be completed in one day; many research projects
require a longer field period. But: when news breaks, and media need
to get projectable, scientific reaction, they turn to SurveyUSA. Only
SurveyUSA specializes in fast-turn breaking-news polls.
Second, in 1996, SurveyUSA further leveraged the efficiencies it had
introduced to the research industry by offering its long-term contract
clients the ability to conduct an “unlimited” number of research
studies for one pre-set price. Unheard of then, and still not offered
today by another firm of any size, SurveyUSA unlimited research gives
decision makers a way to get answers to critical questions without negotiating
price or awaiting corporate approval project-by-project.
TURNAROUND
SurveyUSA clients can ask any type of quantitative (multiple-choice,
closed end) question and qualitative (unstructured, open-end) question.
Responses to quantitative questions are tabulated and graphed. Responses
to qualitative questions are captured "verbatim" from the respondent
and presented to the client in .wav audio file format.
SurveyUSA researchers will always recommend the appropriate field period
for a given piece of research. Many of our surveys, on fast-changing
news stories, are ordered and completed same-day. Other projects extend
over 7 days. And there is every variation in between.
SurveyUSA pre-election polls are typically conducted over 3 consecutive
nights, sometimes 4.
SurveyUSA tracking polls are typically taken at evenly spaced intervals.
