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Public Opinion Polling
50 State Tracking
Breaking News Polls
2005 Election Polls
Election Track Record
Respondent Cooperation
Private Market Research
SurveyUSA In The News
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Traditional market research can take weeks to complete. SurveyUSA market research can be completed within days.

In the past, research clients have had to choose between undesirable alternatives:

If they wanted it fast, they had to pay a lot.
If they didn't want to spend a lot, they had to wait a long time, or sacrifice quality.
SurveyUSA gives market research clients the best of three worlds: true random-sample research that is fast, affordable and projectable.

Just compare SurveyUSA to other types of research:

  • Traditional U.S. mail research: takes forever; not suitable for today's marketplace.
  • Traditional telephone research: costs a fortune, takes longer than SurveyUSA and produces results often no better than SurveyUSA.
  • Internet research: Can be representative of the Internet population, but not always; carefully weighted, can be made to reflect entire population; but still is slower than SurveyUSA.
  • Call in surveys where respondents are selected for inclusion: can be fast and affordable.
  • Call-in surveys where respondents volunteer: not projectable; often not real research.
  • 1-900-Polls: not real research.
  • Fax-Back Polls: not real research.
  • Door-to-Door Interviewing: out of favor for 30 years and moribund for the past 20, out of fear for the respondent's safety and fear for the interviewer's safety.
  • Mall-intercept research, where a person is stopped at a shopping center: prohibitively expensive.



SurveyUSA researchers will always recommend the appropriate field period for a given piece of research. Some market research projects can be completed overnight, other projects may by design need to be in the three days or more.


RESULTS Back to Top

SurveyUSA market research clients can have data delivered in two ways:

  • Weighted, tabulated and fully-analyzed
  • Raw, unweighted

End-users of research typically prefer tabulated, fully-analyzed results.

Resellers of research, such as larger research companies who remarket SurveyUSA research private label, typically prefer raw, unweighted data that they can manipulate and analyze so that they can produce their own final reports.


TOPICS Back to Top

Multiple-choice questions work best, but market research clients may ask any quantitative or qualitative question. Responses to quantitative questions are tabulated and graphed. Responses to qualitative questions are captured "verbatim" from the respondent and presented to the client in .wav audio file format.

SurveyUSA's market research clients are limited only by their imagination. Clients can conduct:

  • Customer satisfaction surveys
  • Brand awareness studies
  • Brand positioning
  • Purchase likelihood
  • Attitudinal research
  • Advertising awareness
  • Incidence testing
  • Tracking studies
  • Usage measurement
  • Market share studies
  • Concept testing
  • Product testing
  • Market size assessment
  • Volumetric Forecasting
  • Copy testing
  • Employee screening
  • Customer loyalty
  • Product features / benefits testing
  • Price testing
  • Product name testing
  • Recruiting for subsequent follow-up work
  • Primary shopper research
  • Behavioral testing

SurveyUSA's media clients, above and beyond the opinion polls they conduct for publication, also take private market research unique to media. Among the private market research work that SurveyUSA does for media:

  • Talent testing
  • Program time period testing
  • Syndicated program testing
  • News topic testing
  • News brand research
  • Cross-promotion research
  • Ad effectiveness testing
  • Sales research
  • Newscast preference
  • Public service campaign testing
  • Picture quality testing
  • News segment positioning
  • Intent to view
  • Coincidental research
  • Ratings research
  • Audience share research



I'm a research company, and I want to buy market research wholesale:

I'm an end user, and I want to order market research retail:


CLIENTS Back to Top

SurveyUSA has conducted full service market research, or has done private-label data collection, for the following organizations:

Abbott Laboratories, Inc.
ABC, Inc.
Advanced Analytics
AG Greeting Cards
Alcon Laboratories, Inc.
Allbritton Communications Company
American Cancer Society, Inc.
AOL Time Warner
AstraZeneca Pharmaceuticals LP
Bayer Corporation
Beiersdorf AG / Nivea
Bob Evens Farms, Inc.
Bonneville International Corporation
Capitol Broadcasting Company, Inc.
CBS, Inc.
Chase Manhattan Bank
Chris-Craft Industries, Inc.
Citigroup, Inc.
Clorox Company
CNN Audience Research
Colgate-Palmolive Company
Conde Nast Publications, Inc.
Costco Wholesale Corporation
Cowles Publishing Company
Cox Enterprises, Inc.
Darden Restaurants, Inc.
Delta Carbona
Dial Corporation
Dispatch Printing Company
Dow Jones & Company, Inc./Wall St. Journal
E.W. Scripps Company/Scripps Howard
Eastman Kodak Company
Emmis Communications
Enterprise Rent-A-Car Company
Ericsson Cellular
Evening Post Publishing Company
Eveready Battery Company, Inc.
Fisher Broadcasting Company
Fox Entertainment Group, Inc.
Freedom Communications, Inc.
Gannett Co., Inc.
General Electric Company
General Foods / International Coffees
Granite Broadcasting Corporation
Gray Communication Systems, Inc.
Griffin Television, LLC
Guideline Research Corporation
Hasbro, Inc.
Hearst-Argyle Television, Inc.
Hicks, Muse, Tate & Furst, Inc.
Hubbard Broadcasting, Inc.
Interpublic Group of Companies, Inc.
J.P. Morgan & Company
Jefferson-Pilot Communications, Inc.
Kal-Kan Foods, Inc.
Kmart Corp.
Kraft Foods, Inc.
Lee Enterprises, Inc.
Limited, Inc. / Intimate Brands, Inc.
LIMRA International
LIN Television Corporation
Maker's Mark Distillery
Market Facts / Aegis Group
Marketing Corporation of America
Mars, Inc.
McCormick & Company Inc.
McGraw-Hill Companies
Media General, Inc.
Merck Laboratories
Meredith Corporation
Microsoft Corporation
Monroe Mendelsohn Research, Inc.
Monsanto Company, Inc.
NBC, Inc.
New York Times Company
News Corporation Ltd.
Nexstar Broadcasting Group, Inc.
NFO Worldwide
PepsiCo, Inc. / Frito-Lay
Pfizer, Inc.
Philip Morris Companies, Inc.
Procter & Gamble
Raycom Media, Inc.
RJR Nabisco Inc.
Sara Lee Corporation
Sears, Roebuck & Company
Schering-Plough Corporation
Sinclair Broadcasting Group, Inc.
Spartan Communications
St. James
Sunbeam Television Corporation
Sunbelt Communications Company
Telefonaktiebolaget LM Ericsson
The Harrison Group
Tribune Company
Unilever Bestfoods
VF Corporation
Viacom, Inc. / Paramount Television
Victoria's Secret
Walt Disney Company
Washington Post Company/Post Newsweek Stations Inc.
Weather Channel Enterprises, Inc.
Weatherproof Garment Company
Yahoo! Inc.
Young Broadcasting, Inc.
Yuban Coffee Company
Zale Corporation/Zales Jewelers


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