SurveyUSA’s public opinion polling work stands everyday alongside the best work done by the largest and most prestigious research firms in the country. Since inception in 1992, SurveyUSA has polled on 775 separate election contests (as of 1/1/07).
Every time SurveyUSA forecasts the outcome of an election, we compare that forecast to the actual outcome on Election Day. In so doing, we are able to measure precisely how accurate SurveyUSA’s pre-election polls are. In addition, for every election that SurveyUSA polls, we analyze the final forecast for each of the pollsters we compete against. In so doing, we are able to measure precisely how accurate our competition’s pre-election forecasts are.
Because SurveyUSA uses professional television news anchormen and anchorwomen to ask our poll questions, instead of headset operators, some of our competitors would like you to believe that SurveyUSA’s election polls are inferior. There is no need for conjecture on this topic. The evidence is right here. Study the data; draw your own conclusions.
The tool we have created is an Interactive Election Scorecard. Using it, you will be able to create your own on-the-fly, custom analysis of SurveyUSA’s work. For example, you can use the Interactive Election Scorecard to answer questions such as:
It is important to keep in mind that SurveyUSA's 14-Year Interactive Election Scorecard is not a marketing document. It does not selectively include only SurveyUSA's best work, nor does it selectively exclude the competition's best work. Rather, the Interactive Election Scorecard is exhaustive: every SurveyUSA election poll is included, good and bad, since SurveyUSA began polling in 1992, and every known poll conducted by a competing pollster is included. In this way, the Interactive Election Scorecard is a scientific measurement of SurveyUSA's performance. You can search the Internet: no other pollster, academic or commercial, publishes an election report card similar to this. The Interactive Election Scorecard may challenge “conventional wisdom” and the opinion of some “experts” who have written about SurveyUSA.
Note: For those unable or unwilling to open Microsoft Excel documents over the Web, we offer the following static PDF images, which give you a glimpse of the data contained on the Interactive Election Scorecard.
The data contained in the Interactive
Election Scorecard was gathered
by SurveyUSA employees from published news reports. In some, but not
was able to verify a competing pollster’s numbers directly from
the competitor’s website. Every attempt has been made to make
the Scorecard complete and accurate. If you detect an error or omission,
report it to email@example.com,
and we will correct our records, update the database, and generate a
SurveyUSA does private-label, subcontracted telephone field work for a number of the world's largest market research companies. These research giants turn to SurveyUSA to conduct research, which they then resell to their clients.
One such company, a $200 million custom research and syndicated tracking firm, wanted to make certain that SurveyUSA results were statistically valid before entering into a relationship with SurveyUSA. At its expense, it conducted 32 sets of parallel tests, during which identical studies were fielded by traditional phone and traditional mail methodology, alongside SurveyUSA methodology. More than 90,000 parallel interviews were conducted, in categories as diverse as dog foods, snack foods, baby foods, high-tech, pharmaceuticals, alcohol consumption, and consumer durables.
Conclusion: SurveyUSA results are not just comparable, they are in some ways better.
"We've now proven that IVR is actually superior to interviewer administered random digit dialed surveys for these short burst questionnaires."
---- Chief Research Officer,
SurveyUSA if you would like to receive a copy of the white paper prepared
by this independent research firm, which summarizes the results of its
validation studies on SurveyUSA.
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