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Robert Novak Corrects Mis-Reporting of SurveyUSA Results

SurveyUSA Breaking News - 02/11/08 12:08 PM

An original version of Robert Novak’s 02/11/08 column for Creators Syndicate, included the following incorrect statement:

“Zogby and SurveyUSA polls showing big Obama leads in California … were just plain wrong.”

A subsequent release corrected the mis-statement, but not before it made it into newspapers across the country, and on heavily trafficked political websites.

For the record, here is how SurveyUSA data stacked-up in California:

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Reporters on Deadline

Who is SurveyUSA?

What Makes SurveyUSA Special?

Hyper-Local Polling

Research 911

SurveyQSA

Who Does SurveyUSA Poll For?

Can I Trust SurveyUSA?

SurveyUSA Report Cards

SurveyUSA Lifetime Win Percentage

Why did SurveyUSA call me?

Exclude Me From Future Surveys

Contact SurveyUSA

"With all of America’s top polling companies to choose from KNXV chose SurveyUSA."

"SurveyUSA is one of the most professionally run research companies in America."

"SurveyUSA Rocks..."

"Surveys play a vital role in understanding how we can better serve and communicate with our community..."

"We’re able to build entire newscasts around the information we get from SurveyUSA."

"SurveyUSA is the only organization that routinely releases, and makes available on their web site, all of the information necessary to determine how tightly they screen."

"If SurveyUSA is available in your market, go for it."

"SurveyUSA continues to do a great job for WPTV."

"18 of Survey USA’s final polls were the closest for that state, almost twice as many as every other major poll PUT TOGETHER!"

"I found Survey USA to be the best."

"We rely on SurveyUSA to give us promotable exclusive information every time a big story breaks."

"The most accurate election coverage."

"Drum roll, please..."

"What was truly astounding was SurveyUSA’s track record in states where the contest was not close."

"SurveyUSA’s election tracking polls are unsurpassed."

"SurveyUSA is the fastest and the most accurate."

"The best of any poll."

"SUSA was perfect in 6 states."

"You couldn’t deal with better people."

"SurveyUSA was much much closer than any other survey."

"SurveyUSA has been more open ... and has provided better data, than virtually all other survey houses, whether conventional or automated calling."

"I have complete peace of mind when I pick up the phone to call SurveyUSA."

"They responded immediately and did a great job for us."

"I have been impressed by their professionalism and dedication to the science of public opinion."

"Capturing the dynamics of opinion of President Bush is a particularly valuable contribution of the SurveyUSA polls."

"They never miss a dead-line."

"Pin point accuracy."

"Only SurveyUSA provides complete compositional data for both demographics and political attitudes."

"SurveyUSA gives us a unique competitive advantage."

"SurveyUSA, right on the mark."

"A gold star for disclosure goes to SurveyUSA."

"SurveyUSA’s research professionals improve every project that we give them to work on."

Robert Novak Corrects Mis-Reporting of SurveyUSA Results